Vice President, Individual Giving

Impact Starts at UNICEF Canada JOIN OUR TEAM AS VICE PRESIDENT, INDIVIDUAL GIVING Are you a strategic fundraising & marketing leader with a passion for driving impact through innovation? Join UNICEF Canada – one of Canada’s most respected and well‑known charities – and be part of a high‑impact, mission‑driven team working across Canada and globally to create a better world for children. We are seeking a talented individual for the role of Vice President, Individual Giving. Position Details - Position Title: Vice President, Individual Giving - Employment Type: Full‑time, Permanent (Vacant Role) - Reports to: Chief Strategic Engagement Officer - Direct Reports: 3 direct reports and a full team of ~14 - Salary Range: $128,000 to $160,000 annually with benefits and 4 weeks paid vacation - Work Location: Toronto - Work Environment: Flexible‑Hybrid model – attend office at least 2 days/week (Tuesday & Wednesday) Why UNICEF & UNICEF Canada? UNICEF is the world’s most powerful force for children. Across 190 countries and territories, UNICEF Canada funds and advocates for education, health, nutrition, disaster relief, vaccines and more. Our team is part of a global mission that protects children from violence, abuse, climate change, disease, and brings clean water and sanitation to those in need. The Opportunity The Vice President of Individual Giving will lead the organization’s largest source of unrestricted revenue through monthly and one‑time giving programs. You will shape long‑term and annual plans, manage external vendor partnerships, and inspire a high‑performing team to meet ambitious revenue goals (at least $35 M to $50 M annually). Key Accountabilities Strategic & Operational Planning - Set the strategic direction for the Individual Giving team to drive significant growth and achieve financial targets. - Assume responsibility for sound investment planning and execution for pledge and one‑time giving programs, setting and achieving KPIs that measure long‑term effectiveness. - Oversee the planning, execution and optimisation of multi‑channel performance marketing campaigns focused on donor acquisition, engagement and revenue growth. - Oversee annual and long‑term planning to ensure Individual Giving strategies align with broader organizational goals. - Actively contribute to executive‑level meetings and decision‑making processes. - Advise the Executive Team on key organisational decisions, including policy, resource structure and supporter engagement strategies. - Translate strategic objectives into actionable operational plans and support internal communications and messaging. - Maintain a four‑year planning horizon for the team and external vendors to ensure long‑term donor value and sustainable growth. - Anticipate risks and long‑term implications of decisions and develop contingency plans. - Contribute to the multi‑year Joint Strategic Plan and manage the team’s Annual Operational Priorities. - Make strategic decisions informed by financial, donor and market data. - Lead PFP (Private Fundraising and Partnerships) investment initiatives, including business case development for UNICEF Canada. - Foster cross‑functional collaboration with Operations, Corporate, Marketing & Communications, Development and International Programs. - Ensure alignment with UNICEF’s global objectives, protocols, brand standards and DEI guidelines. - Partner with Operations teams to ensure the tools and data infrastructure are in place to support personalised, timely, scalable engagement campaigns. Revenue Generation - Oversee mass‑market fundraising strategies both online and offline, including performance marketing. - Ensure effective planning for and execution of emergency appeals to rapidly support emergency programmes. - Lead strategic development of data‑driven supporter communication journeys in collaboration with internal and external partners. - Oversee non‑financial lead generation strategies to increase supporter acquisition, focusing on pledge conversion and gifts in wills awareness building. - Monitor programme performance and execution to support growth and guide in‑year prioritisation. - Ensure the product mix remains diversified, resilient and future‑ready. - Develop and execute campaign strategies and direct & digital marketing initiatives, aligned with overall goals and vision. - Provide regular updates and reports to senior leadership and the Board on fundraising performance. Profitability - Monitor donor acquisition channels – digital, face‑to‑face and text‑to‑give – focusing on optimisation of performance. - Manage all relevant budgets – acquisition, stewardship and retention expenses. - Analyse monthly performance metrics to inform programme adjustments and strategic planning. - Oversee donor engagement and portfolio growth by optimising lifetime value and testing innovative acquisition strategies. - Collaborate on data‑informed initiatives, including propensity modelling and supporter research. - Prioritise spending based on organisational goals and key growth drivers. - Maximise efficiency and net revenue. People Leadership - Build, develop and lead an effective, motivated high‑performing team to achieve common goals with clearly defined accountabilities. - Model strong leadership behaviours and foster a culture of trust, collaboration, ownership and continuous improvement. - Conduct annual goal‑setting as well as quarterly and year‑end performance reviews for direct reports. - Encourage, coach and foster opportunities for development and personal growth. - Support employee engagement strategies as required. - Share knowledge and best practices with UNICEF global network. Qualifications - University degree or college diploma in fundraising, marketing or a related field. - Minimum 12 years of results‑driven marketing leadership experience, with proven success in income generation, performance and digital marketing campaigns. - Successful track record in revenue generation and business development, including collaboration with senior executives, cross‑functional teams and external partners on initiatives exceeding $30 M. - Thrives in fast‑paced environments, adept at prioritising. - Ambitious and strategic leader with an eye for creativity and executional excellence. - Exceptional verbal and written communication skills, able to convey complex ideas clearly and passionately; strong public speaking and adaptable communication style. - Inclusive leadership style focused on team development and building relationships across internal and external stakeholders. - Innovative and entrepreneurial mindset with strong negotiation skills, strategic vision and resourcefulness. - Highly analytical, with expertise in marketing metrics, performance analysis and direct marketing processes. - Strong project management skills, capable of leading complex initiatives from strategy through execution. - Demonstrates integrity by consistently aligning values, principles and actions. - Not‑for‑profit sector experience is an asset. - Proficient in Microsoft Office and experienced with relationship management databases (e.g. Raiser’s Edge, Salesforce) and marketing automation platforms (e.g. Engaging Networks, Salesforce Marketing Cloud). - Valid passport with availability for occasional international travel. An Employer of Choice: What We Offer A Robust Compensation Package - Extended Health/Dental benefits, Healthcare Spending Account and Wellness Account. - Life, AD&D and Long‑Term disability insurance coverage. - Employer match contributions (5%) to a Group Pension Plan. - Access to parental leave top‑up. A Commitment to Wellness - Flexible‑hybrid work environment to support work‑life integration. - Minimum 4 weeks of annual vacation (increases with time served) and 1 additional day per year of service (max 30). - 10 paid sick days and 2 personal days. - 9 to 11 employee wellness days – additional preset days off to extend long weekends. - Discounted rate for a GoodLife gym membership. - Access to an Employee and Family Assistance Program. A Culture of Learning & Growth - Access to a comprehensive global learning platform with over 1600 courses, webinars and resources. - Internal leadership development, training and mentorship programmes that integrate Anti‑Racism and diversity, equity and inclusion principles. - Opportunities to access both local and global stretch assignments. An Inclusive & Purpose‑Driven Workplace - Central head office in mid‑town Toronto with satellite offices in Calgary and Montreal. - Accessible by public transit and short walk from several parking locations. - Inclusive and accessible co‑working and meeting spaces designed to foster purpose at every turn. A Chance to Do Meaningful & Life‑Changing Work - Under the leadership of a dynamic, accomplished and experienced executive team, you’ll join a diverse and talented Canada team committed to creating meaningful impact while fostering an inclusive and supportive work environment. - You’ll join a global UNICEF family with a shared commitment to impact the lives of children. Our Commitment to Inclusive Workplaces & Recruitment UNICEF Canada is an inclusive workplace and is committed to championing diversity, equity, inclusion and accessibility. Requests for accommodation can be made at any stage of the recruitment process. Recruitment Process UNICEF Canada’s hiring process is entirely human‑driven. We do not use AI or automated systems to review applications or conduct interviews. Each candidate is evaluated by an experienced team to ensure a fair and thoughtful hiring experience. How to Apply Please submit your resume and cover letter as one document to careers@unicef.ca by 11:59 PM EST on Friday, January 30, 2026. Include your salary expectations in your cover email and reference "Vice President, Individual Giving" in the subject heading. UNICEF Canada thanks all applicants for their interest in this opportunity; however, only those selected for an interview will be contacted. All successful candidates must receive clearance by a police background check (including a vulnerable sector screen) consistent with our Child Safeguarding Policy. strategy™ uncovers and shares the "bold vision, brand new ideas" of Canada’s national marketing community. #J-18808-Ljbffr