Senior E-commerce Campaign Marketing Leader
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Key Responsibilities
- Plan D2C campaigns from initial concept through reporting
- Coordinate offers, customer journeys, channels, and stakeholders
- Allocate campaign budgets with Paid Media teams
- Optimize campaigns using revenue and profitability data
- Guide cross-functional teams through launches and testing
Requirements:
- 2+ years leading D2C marketing campaigns
- eCommerce experience with six-figure monthly budgets
- Knowledge of CPA, ROAS, contribution margin, and EBITDA
- Experience with testing, attribution, martech, and analytics
- Understanding of compliance, claims, and disclaimers Bring eCommerce leadership, full-funnel thinking, and data-driven campaign management to AlgaeCal’s revenue-focused marketing team.
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