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Marketing Specialist
4 hours ago
Marketing Specialist
We are committed to connecting Canadians through unique partnerships, our world‑class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story
Who we are looking for:
The Rogers Residential Marketing team is looking for a passionate and dynamic individual to fulfil the role of Consumer Marketing Specialist reporting to the Director, Consumer Marketing for the Rogers brand.
What you will be doing:
Support the evolution of the value prop framework for Rogers residential, driving differentiation in the marketplace and value to our customers.
Help build a deep understanding of the whole‑home residential product portfolio and positively influence multi‑product attach.
Help define and evolve consumer market segments at a household level with a whole home mindset. Customer sub‑segments (needs, wants, size) should be targeted, clearly differentiating brands and products so that value proposition and execution (advertising, sales, CBM, care) for each segment delivers on revenue and ARPA objectives.
Partner with Brand and Research to deliver actionable customer insights at a household level and help guide future roadmap planning. A commercial mindset will be key.
Positioning & Packaging of value proposition of initiatives (ie – Full Home Coverage, 5GHI, Entertained, Home Security). Assist with the integration of value prop components with quarterly planning and commercial offers.
Work closely with the Product team to gather and maintain accurate product information, ensuring marketing materials and campaigns are aligned with current offerings. Act as a go‑to contact for product updates and changes to support timely and successful launches.
What you bring:
- 3+ years of experience in marketing or project management.
- Experience in Strategy and Product Management roles an asset.
- Ability to think outside the box to resolve complex issues in a cross‑functional environment.
- Strong leadership and interpersonal skills.
- Comfort with numbers and good analytical skills.
- Self‑driven, ability to take initiatives and propose concepts/activities that would make a difference for our customers.
- Strong attention to detail and a demonstrated ability to produce and sustain excellent results over a period of time.
- Telecommunications experience strongly preferred.
What’s in it for you?
- Competitive salary & annual bonus.
- Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
- Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories.
- Paid time off for volunteering.
- Company matching contributions to charities you support.
- Rogers First: priority in applying to internal roles of interest.
- Wellness Programs:
- Homewood employee & family assistance program.
- Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions.
- Low or no‑cost fitness membership with access to virtual classes.
- Our commitment to the environment and diversity:
- Work for an organization committed to environmental protection.
- Strong commitment to diversity and inclusion with employee resource groups supporting equity‑deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.
Recruitment Process
15‑minute phone screen with your recruiter, an interview with Hiring Manager, a final round virtual interview with Director of the team. Best of luck
Background Check
Pre‑employment background check will be conducted. All candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.
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