Global Account Manager
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Key responsibilities
include customer relationship management, contract negotiation, business planning, and data analysis to set optimal program goals and ensure revenue and market share targets are met. This role blends traditional consultative account management with a strong emphasis on developing and executing strategic marketing plans. The Global Account Manager fosters a team-selling environment, collaborating with and regularly updating multiple internal and external stakeholders. Key deliverables include:
- Manage revenue, market share growth, and retention within an assigned portfolio of Online Travel Agencies (OTAs)
- Develop, execute, and continuously analyze strategic marketing plans with defined KPIs aligned to WestJet's strategic pillars
- Qualify and contract new partnerships that align with WestJet's strategic pillars
- Establish and develop relationships within a defined portfolio
- Prepare and deliver proposals and presentations to all levels of the organization
- Manage partner marketing funds, incentives, and promotional programs
- Act as a subject matter expert on WestJet's products and services
- Maintain a competitive and industry knowledge base of product and service offerings, and provide strategic recommendations
- Lead project management as required to support partner and WestJet objectives
- Provide accurate and timely reporting to WestJet leadership
- Ensure personal targets and KPIs are met
- Attend industry events, trade shows, and partner events
- Work cross-functionally with internal departments, including Trade Marketing, Performance Marketing, Sales Development, Finance, and Loyalty Experience &
Qualifications:
- Relevant post-secondary education
- 7-10 years of experience in account management and performance marketing, with a strong background in business-to-business (B2B) contract negotiation
- Strong negotiation and analytical skills
- Experience working in a global environment, with the ability to tailor strategic business plans to the needs of a global partnership with multiple international points of sale
- Ability to manage accounts through the development of strategic account business plans
- Highly organized, with strong prioritization and multitasking skills and a sense of urgency
- Ability to navigate the consultative selling process effectively
- Proven ability to balance the needs of Guests and WestJet while remaining results-focused
- Ability to deliver engaging presentations to travel industry executives
- Excellent written and verbal communication skills
- Strong knowledge of reporting and analytics tools (e.g., DDS, GDS, PRISM, Tableau, MS Office)
- Proven ability to work in a fast-paced, dynamic environment
- Demonstrated ability to present ideas clearly and solve problems creatively
- Ability to travel regularly as required for the role
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