Tourism Marketing Coordinator

3 weeks ago

Edmonton, Alberta, Canada Pomeroy Lodging Full time
Tourism Marketing Coordinator

Reporting to the Area Director of Marketing, this is a full-time position with the ability to work on-site at Pomeroy Kananaskis Mountain Lodge at least 3 days per week.

Who We Are

Pomeroy Lodging is Western Canada's leader in hospitality and lodging. Driven to meet every need, we own and operate a comprehensive range of hotels and resorts throughout the West. Our investment goes well beyond the walls of our hotels and the land we build on. Pomeroy Lodging is committed to investing heavily in our people, properties, and communities.

Who You Are

You are a dynamic and versatile marketing professional skilled in managing all aspects of marketing communications and building robust relationships with key stakeholders and agencies. As a master storyteller, you excel at creating engaging content and collaborating with media, agencies, and partners to elevate the Explore Kananaskis brand.

What You'll Do

Social

- Manages social media channels – creates social calendars, posts organic content, tracks social media engagement metrics, and oversees community management.

Public Relations

- Surfaces and vets PR leads and liaises with the best media to promote the region.
- Creates press releases and responds promptly to media and influencer requests.
- Coordinates all aspects of media/brand ambassador/influencer visits.
- Maintains a comprehensive list of local/national/international media contacts.

Digital & Direct Marketing

- Coordinates and manages advertising campaigns and direct marketing initiatives with agencies (PR, SEM, social, website, email, e-newsletter, blogs, sponsorships, events).

Collateral & Tradeshow

- Coordinates and manages printed promotional and tradeshow materials including managing inventory levels.

Content Creation & Management

- Creates monthly blogs and e-newsletters including the development of photography and video assets.
- Manages asset library.
- Oversees and manages the Ambassador Program.

Reporting

- Monitors and optimizes campaigns.
- Gathers marketing performance data, generates reports, and presents to Area Director of Marketing and stakeholders as required.

Brand

- Ensures that all internal and external marketing campaigns and materials follow Brand guidelines.

Partnerships

- Develops and nurtures strong relationships with Explore Kananaskis businesses, consistently acting in the best interest of the destination.

What You Bring

- Bachelor's Degree in Marketing, Public Relations, Business Administration, Journalism, or related major.
- 4 years' experience in marketing coordination, administration, or as a Marketing Manager. Hospitality marketing experience is preferred.
- Strong project, budget management, and creative writing skills.
- Proficiency in martech platforms– email platforms, GA4, social media platforms, Google Adwords.
- Proficiency in MS Word, Excel, PowerPoint programs. SharePoint & Teams experience is preferred.

Working Conditions

- Fast-paced environment with high interaction across teams and stakeholders.

Amazing Perks:

- Marriott Employee Travel program providing you with discounted room rates and food and beverage discounts at any of Marriott's chain of hotels.
- Personal days: 5 per year after 90 days of continued full-time employment.
- Food and Beverage discounts at ALL 6 of our dining outlets.
- Growth and development opportunities, both personal and professional.
- Onsite staff accommodations which include a residence convenience store and employee gym.
- One meal per day in our employee cafeteria (taxable benefit).
- Discounts on activities offered through our Activities Committee: Skydiving, Yoga, rafting, to name a few.
- Shuttle access to Calgary and Canmore.
- Health and Wellness benefits (some restrictions may apply).
- Vacation is accrued starting on your first day of work at a rate of 4% of your earnings.
- Discounted access to our Nordic Spa.
- Discounted Ski Pass and Golf rates.
- Kananaskis Parks Pass.

*Season Availability, subject to cut off dates.

If you are a results-driven marketing professional looking for a challenging and rewarding opportunity, apply today

Visit us to learn more information at www.livetheadventure.ab.ca

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