Specialist, Email Marketing and Automation

2 weeks ago

Calgary, Alberta, Canada Pursuit Full time
What will be your daily pursuit?

We are seeking an Email Marketing and Automation Specialist with a strong marketing background and experience in email marketing and automation using the Braze ESP platform. As the Email Marketing and Automation Specialist, you will be responsible for the development and deployment of all email marketing collateral, including email strategy, design, audience segmentation, scheduling, and reporting. Your expertise will be crucial in delivering successful email campaigns and optimizing customer engagement.

What will your compensation be?

$50,000 - $60,000 CAD

Please note this role can be based from our Calgary, Banff or Canmore Offices

When does this adventure begin?

ASAP

What will you do in this job?

- Manage all aspects of our nurture sequence email program, including confirmation emails, pre-stay, in-market, and post-visit emails.
- Design and build visually appealing email templates with supporting graphics, either provided or independently created.
- Strategize and develop effective email marketing campaigns for various target audiences.
- Collaborate with copy and design teams to execute creative campaigns and offers.
- Analyze email metrics to improve conversions, delivery rates, and plan future strategies.
- Leverage email and marketing automation platforms capabilities to segment audiences, create automation workflows, conduct A/B testing, and generate reports.

OTHER RESPONSIBILITIES:

- Expertise in utilizing email marketing platforms, including campaign creation, audience segmentation, automation workflows, A/B testing, and reporting.
- Proven experience in marketing automation, designing and implementing automated email campaigns, and setting up customer journeys within the Braze (or other ESP) platform.
- Proficient in data analysis and reporting, using email metrics to optimize campaign performance and drive better engagement.
- Familiarity with A/B testing methodologies and conducting tests to improve email subject lines, copy, design elements, and calls-to-action.
- Understanding of email deliverability best practices, including list hygiene, email authentication, and reputation management.
- Experience integrating email campaigns with CRM systems, such as Salesforce or HubSpot, to ensure personalized communications and data synchronization.
- Strong copywriting skills to craft compelling email content aligned with the brand voice would be considered an asset.
- Must-have: A passion for continuous learning, staying updated on industry trends, emerging technologies, and best practices in email marketing and automation.

What skills and experience do you need for this job?

Ideal Skills and Experience:

- Bachelor's degree or equal industry experience.
- 2-4 years of experience in email marketing and/or content marketing.
- Proficiency in Adobe Photoshop, InDesign, or Illustrator.
- Experience in HTML for customizing email templates and troubleshooting code-related issues.
- Experience working with an email service provider platform, bonus points for Braze.
- Strong understanding of privacy laws, including CASL, GDPR, etc.
- Detail-oriented with excellent organizational and time-management skills.
- Positive attitude, self-motivated, and creative individual.
- Exceptional written and verbal communication skills.
- Ability to thrive in a fast-paced environment and adapt to shifting priorities.
- Must possess valid Passport and Driver's License.

Critical Competencies for Success:

- Strong commitment to working as a team with an ability to foster strong working relationships.
- Resourceful, adaptable, resilient, and having a strong sense of self-awareness.
- Ability to organize and prioritize multiple tasks in a fast-paced environment.
- Reputation as a solid team player.
- A keen eye to detail.
- Good written and verbal communication skills.
- Hospitality mindset and guest service skills, including dedicated service to "internal customers."
- Strong sense of urgency.
- A natural drive and curiosity about the business and what "could be…"

This list describes at a high level what an Email Marketing Specialist at Pursuit does, but no job description can anticipate every single task, issue or project that could come up. Pursuit reserves the right to adjust, reduce, add or change job tasks as needed for the success of the business.

EEO

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, colour, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics. Pursuit places a high value on diverse backgrounds and experiences, recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in Canada to apply and join our inclusive team

We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you are unable to complete the application process online, or if you require accommodation related to a protected ground under the Canadian Human Rights Act during the application or hiring process, please contact our Talent Acquisition Team at BJCtalent@pursuitcollection.com or drop in to one of our offices to hand in a resume if you do not have access to a computer. We thank all candidates for their interest; however, please note that only applicants selected for further consideration will be contacted.

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