Account Coordinator, Paid Search, Social
1 week ago
Job Title: Account Coordinator, Paid Search, Social & Programmatic – Universal Pictures Group
Requisite Experience Level: College Education
Department / Team: Team Universal
Reporting To: Account Supervisor
Location: Toronto
Job Overview: For a century, Universal Pictures has been known for its diverse slate of films including Jaws, E.T., Jurassic Park and The Fast and Furious franchise as well as for its critically acclaimed fan favorites Get Out, Oppenheimer and Promising Young Woman. Be part of the studio's 2025 blockbuster release slate with How To Train Your Dragon, Jurassic World Rebirth, M3GAN 2.0 & Wicked: For Good to name just a few.
The Role: The Assistant Planner/Buyer will assist their client team in the preparation of budgets, competitive and target analysis reports, media POV's, and media proposals. This individual will also resolve billing discrepancies. This role involves collaborating with internal teams to ensure campaigns are set up, optimized, and delivering against client objectives. The Account Coordinator plays a critical role in monitoring campaign performance, providing actionable insights, and maintaining accurate reports. Ideal for someone detail-oriented and eager to grow in the fast-paced world of digital media, this role offers hands-on experience with paid search, social, and programmatic channels.
Duties and Responsibilities:
- Assist the team with pre-launch QA checks to ensure proper campaign setup, including ad copy, targeting, and tracking parameters.
- Assist the team with monitoring campaign deliveries.
- Assist in the development, execution, and optimization of paid search, social, and programmatic advertising campaigns across various platforms.
- Analyze and prepare post reports and presentations.
- Participate in client calls and meetings to provide status updates and insights, take meeting notes.
- Utilize and understand proprietary and syndicated research tools used for planning and reporting purposes.
- Stay informed on industry trends, platform updates, and best practices for paid search, social, and programmatic advertising.
- Develop agency point of views on media opportunities for submission to the client.
- Input data into MediaOcean Ad Serving platforms.
- Resolve discrepancies within the billing process.
Secondary Responsibilities:
- Attend client specific and departmental meetings.
- Attend mandatory Agency Training.
- Attend media training programs.
- Attend presentations by vendors / potential vendors.
- Participate in creative brainstorm sessions.
- Proactively keep abreast of industry trends and share knowledge with team.
- Assist in the compilation of marketing and media data to be used as support for implementation decisions.
- Assist in the preparation and rationale of media recommendations and plan presentations.
Experience, Knowledge and Skills:
- Skills/Attributes:
- Passion for movie/entertainment industry, avid movie-goer
- Effective written and oral communication skills.
- Demonstrates accuracy and attention to detail.
- Self-starter who demonstrates initiative.
- Ability to manage multiple projects.
- Works well in a team setting.
- Thrives in fast paced environment.
- Embraces agency core values.
- Desire to learn, develop and progress.
- Experience:
- College Graduate.
- Relevant Internships.
- Knowledge:
- Proficient with Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.) or Google Suite.
- Desire to understand the broader media landscape and its impact on campaigns and strategies.
- Qualities:
- Digitally Savvy: Personally uses digital social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.
- Thrives in team environment.
- Entertainment industry experience.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
We're an equal opportunity employer and value diversity in our workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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