Director of Sales

2 weeks ago


Red Deer, Canada D.C. Global Talent Inc. Full time

Position: Director of Sales & Marketing
Location: Western Canada – Luxury Mountain Resort
Status: Full-Time, Permanent

About the Role

We are seeking a visionary and highly motivatedDirector of Sales & Marketing to lead the strategic repositioning of a world-renowned 5-star luxury resort located in one of Canada's most iconic national parks.

You will oversee all Sales, Revenue, Marketing, Public Relations, and Conference Services functions, with a focus on digital leadership, team development, and repositioning the resort as a premier, year-round destination for affluent travelers. This is a unique chance to blend luxury hospitality leadership with a lifestyle rooted in natural beauty, adventure, and community.

Key Responsibilities

- Lead the Sales, Marketing, PR, Revenue, and Conference Services teams to exceed revenue and positioning goals.

- Collaborate with regional DOSMs and external tourism/destination partners.

- Drive digital marketing strategies, content creation, social presence, and campaign alignment.

- Oversee the integration and launch of new wellness/lifestyle offerings as part of the resort's repositioning.

- Champion Transient segment growth and group sales development.

- Maintain ownership communications, reporting, budget oversight, and performance analysis.

- Ensure brand standards and elevate the property's presence across paid, owned, and earned media.

Ideal Candidate Profile

- Proven leadership as Director or Assistant Director of Sales & Marketing in luxury hospitality.

- Resort or remote destination experience strongly preferred.

- Digital marketing and content strategy experience essential.

- Deep understanding of Group, Transient, Consortia, and Tour/FIT market segments.

- Data-driven, creative, and team-focused leader with excellent communication skills.

- Ability to live onsite or relocate to a remote mountain destination.

Perks & Benefits

- Subsidized onsite accommodations

- One complimentary staff meal per shift

- Comprehensive benefits (including mental health, orthodontics, fertility & gender affirmation)

- Employer-matched pension plan

- Generous travel and stay perks at affiliated properties

- Colleague engagement programs and outdoor lifestyle perks

Eligibility

Applicants must be legally eligible to work in Canada. Relocation support is available.

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