Internet Commercialization Coordinator

3 weeks ago


Montréal, Canada Transat Tours Canada Full time

The person will be involved in the development of the e-commerce business strategy and will have to implement merchandising tactics on Transat and Air Transat transactional websites in Canada and internationally. He/she must have an excellent knowledge of analytical tools and a great ability to interpret data to measure the impacts of tactics and optimize their performance.

**Responsibilities**:

- Optimize online offer based on user demand, business imperatives for direct sales and overall commercial and marketing needs
- Provide weekly and ad hoc reports on sales, promotions and overall web performance while ensuring interpretation of results
- Ensure that the transactional sites adequately present the product offers to optimize the generation of revenues for our main and auxiliary products.
- Manage the web tactics calendar and maintain the marketing promotions calendar and documentation
- Coordinate the launch of promotions
- Advise various internal partners on the best marketing tactics based on web best practices and analytics data
- Manage the positioning of promotions and campaigns on the websites
- Ensure the commercial and web optimization of key pages and landing pages in collaboration with the webmaster team
- Create, automate and maintain dashboards to facilitate decision making, opportunity identification and results tracking
- Track performance of implemented tactics while ensuring communication of results
- Maintain monthly and ad hoc meetings with our UK, France and Canada business partners
- Ensure that the social media, CRM and e-marketing teams are aware, understand and support our business actions.

**Requirements**:

- Knowledge
- Bachelor’s degree in marketing or equivalent experience
- Min. 5 years experience of merchandising
- In-depth knowledge of the travel industry Knowledge of various digital technologies
- Knowledge of French and English, spoken and written
- Functional Knowledge of Microsoft 360
- Knowledge of Jira / Confluence
- Knowledge of Google Analytics & Data Studio
- Knowledge of Power BI (an asset)
- Communication skills
- Ability for teamwork
- Ability to prioritize actions based on business impact

**#LI-Hybrid**

**#LI-MY1**

Job Details

Location:
Montreal Head Office / Downtown

Type of Work:
Permanent, full time

Job category:
E-commerce

Business segment:
Head office

Business unit:
Transat Tours Canada

Job #:
TTC-23-006

End date of posting:
2023-02-03



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