Marketing Manager

1 month ago

Vancouver, Canada University of British Columbia Full time

Staff - Non Union

Job Category

M&P - AAPS

Job Profile

AAPS Salaried - Marketing and Sales, Level B

Job Title

Marketing Manager

Department

Marketing Support | Marketing and Communications | UBC Sauder School of Business

Compensation Range

$5,906.25 - $8,508.42 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

July 27, 2023

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

Job Description Summary

UBC Sauder School of Business is one of the world’s leading business faculties. The school consistently ranks among the top 100 in the world and is recognized internationally for excellence in research and learning, an outstanding faculty and unmatched global partnerships. A collaborative and respectful culture within which all members of our community can thrive is a key principle in our strategic plan, and one that underpins our educational mission.

When you join UBC Sauder School of Business you become part of a team of academics and professionals committed to making a positive impact through business education.

We acknowledge that UBC Sauder at the Vancouver Campus is situated within the traditional, ancestral and unceded territory of the Musqueam. We acknowledge that UBC Sauder at the UBC Robson Square is situated on the traditional territory of the Musqueam, Squamish and Tsleil-Waututh.

A key member of the UBC Sauder’s Marketing and Communications department, the Marketing Manager plays a lead role in overseeing marketing projects across the school’s diverse program portfolio. The Marketing Manager acts as the key liaison within UBC Sauder marketing and communications team responsible for driving forward marketing and communications initiatives for their assigned portfolios.

The Marketing Manager plays an important role in helping the school achieve its business objectives/results, ensures strategic marketing and communications to stakeholder groups are aligned with the organization’s brand and effectively implemented and facilitates sound strategies for stakeholder engagement.

Organizational Status

Reports to the Associate Director, Marketing. Liaises regularly with business units across the school, from coordinators and managers to senior management and is responsible for ensuring clear communication with all relevant stakeholders.

Work Performed- Provides ongoing support to assigned portfolios and business units on marketing strategies, planning and tactics that help drive their marketing objectives and business development goals.- Provides advice and counsel to internal stakeholders on marketing planning and strategies to support business objectives and goals.-
- Facilitates regular communications between business unit partners and Marketing and Communications, provide marketing oversight and strategic counsel on marketing projects ensuring full alignment on strategies and current/upcoming initiatives.- Formulates project requirements, develops creative briefs for agencies, creates project plans and timelines, manages estimates and budgets, coordinates feedback and approvals and manages project communications between internal stakeholders and vendors to ensure projects are completed and delivered in an efficient and fluent manner.- Manages execution of marketing initiatives including resourcing of marketing/branding assets, budgeting and aspects of marketing production.- Manages all project aspects from start to completion, including requirement gathering, vendor briefing, creative development, coordination, communications, budget, timelines, feedback, and approvals, with thorough attention to workflow efficiency and accuracy.- Liaises with external vendors (e.g., agency/creative firms, copywriters, photographers and videographers, ad sales reps) to facilitate the production of digital marketing and communications materials.- Contributes to brand and marketing planning, ensuring business unit goals and interests are communicated and integrated into the school’s broader marketing plan.- Performs strategic communications duties as required, including developing strategic messaging for digital advertising, copywriting for online communications, editing and proofreading.- Manages execution of tactical elements in support of the activities, ranging across campaigns, advertisements, e-blasts, invitations, direct mail campaigns, web communications and other online or traditional marketing collateral.- Manages compilation of all campaign reporting and presentation to the business unit, working with internal department coll

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