Direct Marketing Specialist

2 weeks ago


Vancouver, Canada Parq Vancouver Full time

**OUR COMPANY**
- Parq Vancouver is Where Vancouver Plays.Featuring a beautiful casino, high-end salons, restaurants, entertainment, bars, patios, and hotels all under one roof, Parq is where Vancouverites and visitors alike come to have fun with friends and family in a vibrant and memorable environment unlike anything else in the city.We are proud to celebrate Vancouver, its beauty, and its people, which we do through creating unique experiences, offering high quality amenities, and building relationships with locals, visitors and like-minded businesses.
- **OVERVIEW**
- The Direct Marketing Specialist will be responsible for increasing player retention, visitation and spend. Set-up, manage and execute all direct marketing from Parq Vancouver to our guests in both traditional and electronic communications.
- **WHY WORK AT PARQ**
- Extended Health and Dental Benefits
- RSP/RRSP Matching
- Employee and Family Assistance Program
- Tuition Reimbursement
- 20% off at Parq Food & Beverage Outlets
- Discounted rates at local businesses within the community
- Volunteer opportunities
- Employee Recognition Program
- Opportunities for growth and development
- Companywide events
- Refer a Friend Program

**DUTIES AND RESPONSIBILITIES**
- Work with Director to create offer and communication matrix and variable layouts
- Create internal communications about direct marketing promotions and programs
- Provide project briefs, daily tasks and work back schedules
- Reporting on campaigns on a monthly basis
- Experience in written marketing communications required

**QUALIFICATIONS AND EXPERIENCE**
- Minimum 2-3 years of progressive experience in marketing
- Experience in written marketing communications required
- Excellent written and oral communication, organizational and analytical skills
- Post-secondary qualifications in marketing or equivalent experience
- Ability to prioritize tasks and manage time effectively
- Ability to manage conflicting priorities and interests
- Strong computer knowledge - Excel, Word, PowerPoint and Outlook
- Casino, gambling or entertainment industry experience preferred

**CERTIFICATES AND/OR LICENSES REQUIREMENTS**
- Ability to obtain a valid GPEB registration
- Ability to complete all BCLC required trainings
- Serving it Right Certification

**PHYSICAL REQUIREMENTS**
- Able to lift, handle, and transport materials that are over 20lbs
- Required to sit, stand and walk during working hours



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