Marketing Specialist

2 weeks ago

Vancouver, Canada COBS Bread Full time

Great Place to Work® Certified

**Marketing Specialist**

Reports to: Senior Marketing Manager, Brand & Retail Experience

Location: Vancouver, BC

We are looking for an experienced **Marketing Specialist **who thrives in a fast-paced environment to join the COBS Bread Marketing Team in our **Vancouver Support Office**. This position will lead the omni-channel marketing campaign strategy, in order to deliver campaigns that achieve set KPI’s through various marketing initiatives.

**What you will be responsible for**:

- Lead Marketing Calendar to develop a marketing plan that maximizes ROI and achieves set KPIs
- Manage the Marketing Campaign Timeline to ensure key milestones are met from development to post-launch
- Support Marketing Campaign Budget to ensure marketing initiatives are within scope
- Lead campaign strategy inclusive of in-retailer POS, in-retailer Marketing initiatives, and omni-channel Marketing activations
- Manage content calendar inclusive of all copywriting
- Lead delivery of campaign briefs
- Manage creative review and artwork sign-off of all campaign materials including in-bakery POS, digital (advertising, signage, POS system, website), and local
- Manage POS distribution
- Assist with the roll out strategy for all advertising platforms to ensure effective execution
- Drive Support Office Team and Franchise network campaign communication regularly to ensure campaigns are executed effectively
- Provide weekly campaign results to Operations Team and Franchise network
- Manage execution and delivery of Breaducate e-learning module for each campaign
- Provide support for Marketing projects as required

**Requirements**:
**What you bring to the table**:

- 3 years experience as a Specialist in leading the omni-channel marketing campaign strategies from concept to execution
- Strong project management skills in overseeing multiple projects and meeting tight deadlines
- Excellent verbal communication skills with strength in presentations
- Excellent written communication skills with strength in short and long form copywriting
- Bachelor’s Degree with concentration in Marketing, Communications or Advertising is an asset
- Knowledge of Retail, Consumer Packaged Goods and/or Franchising is an asset
- Photography skills is an asset
- Experience in SEM and paid media channels is an asset

**Benefits**

**What’s in it for you**:

- Not only do we have fresh COBS Bread product delivered daily to our Vancouver Support Office, we offer some pretty sweet perks too
- Flexible work arrangements with a combination of working in the Vancouver Support Office and remotely
- A work from home reimbursement to ensure you're set up for success
- Competitive salary and vacation plan, and individual bonus plan
- A great Extended Health & Dental Benefit, Group RRSP Matching, and Health Spending Account
- Paid sick and personal leave days
- Subsidized wellness program, and paid day for community service and volunteer time
- An open, ‘continuous-learning’ environment where professional development and career progression is encouraged
- Work within a dynamic, driven, high-achieving, close-knit and fun-loving team
- High level of autonomy and responsibility
- Complimentary self-serve kitchen of fresh produce, deli meats and of course, COBS Bread and treats
- We thank all applicants for their interest in COBS Bread but would like to advise that only applicants shortlisted for interview will be contacted._

We are an equal opportunity employer and value diversity at our company.

COBS Bread is growing fast with plans to expand across North America. The company’s success can be attributed to the quality of our product, the development of our people and our warm and friendly customer service.

At COBS Bread, you get the growth of a start-up company backed by one of the world’s largest bakery franchises. We are part of the world’s most successful franchise bakery network - Bakers Delight - an Australian-owned company. Bakers Delight has been in operation since 1980 and has more than 700 bakeries across Australia, New Zealand, the United States and Canada.

**Accessibility**:
Accommodation is available upon request for applicants and employees with disabilities. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

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