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Marketing Associate

1 month ago

Vancouver, Canada Organika Full time

**Who are we?**

We are a premium natural health company from British Columbia, Canada, obsessed with helping people live healthier for over 30 years now

As trendsetters in the health industry, we strongly believe everyone should have accessibility to natural wellness solutions. We are award-winning innovators, whose collective commitment is to offer the highest-quality standards and put our customers first.

**Why work for Organika?**

Working with us means you will belong to a team of driven individuals who thrive in a versatile and ever-changing environment. We are on a journey to achieve our vision of being the _#1 guide for natural health in Canada_ and we are looking for individuals who are genuinely excited about this

Certified as a _Great place to Work®_ and a _Diversity Equity Inclusion Workplace_ we are serious about providing an environment that supports happy, healthy, and hungry individuals achieve their personal and professional dreams. With over 70% of our team holding nationalities outside of Canada, and the ability to speak over 25 different languages, we are a team that welcomes everyone.

Aside from being a part of a globally recognized brand, there are some great benefits as well Enjoy a bunch of OrganiPerks at your fingertips, including access to an on-site RHN, yoga, guided mediation, professional development allowance, fitness reimbursements, product discounts... just to name a few.

**Want to know more about the role?**

At our Head Office based in downtown Vancouver BC, the Marketing Associate is responsible for Supporting the growth of your designated business unit by helping to execute the in-year strategy. This includes assisting with planning and innovation development efforts, coordinating with key cross functional members and helping with evaluations to ensure we are driving optimal revenue and profit growth.

Let’s get into the detail. This role will:
**Market Research**:Conduct research to understand target audiences, market trends, and competitors. Analyze data to identify opportunities and make informed decisions.

**Pricing/Profitability Analysis**:Conduct pricing analysis to hit category margin thresholds and favourable retailer margin. Evaluate channels specific promotions (For example, monthly specialty promos)

**Campaign Coordination**: Assist in planning and executing marketing campaigns, both online and offline. This may involve coordinating with creative teams, setting up promotional materials, and assist in compiling post
- campaign performance data.

**Data Analysis**: Track and measure the effectiveness of marketing campaigns, product launches and initiatives, and prepare reports on key performance indicators (KPIs).

**Event Management**: Support events and trade shows, including logistics and coordination if needed.

**Collaboration**: Work closely with cross-functional teams, such as sales, design, and product development, to ensure alignment with marketing objectives.

**Sales Support**:Act as a point of contact for the sales team to for any marketing support they may need (sharing of finalized sell sheets, sell Stories, reviewing and submitting MRF’s, coordinating the arrangements of sale samples, mock-ups and gifts baskets, coordinating coupon distributions with the help from sales support, printing and distributing marketing materials etc.).

**Brand Management**: Assist in maintaining brand consistency across all marketing channels and materials.

**Continuous Learning**: Stay up-to-date with industry trends, best practices, and emerging technologies to contribute innovative ideas to marketing strategies.

Other related duties as assigned from time to time

**Who would thrive in this position?**

You are an innovative and hungry individual who has the humility to learn and develop alongside your team.

To be successful in this role, you will need:
- Bachelor's degree in Marketing, Business, or a related field is often preferred.
- Minimum of 2-3 years experience within and a reasonable understand of CPG or retail programs is a bonus.
- Strong communication and interpersonal skills to collaborate effectively with various teams.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) and marketing software/tools.
- Basic knowledge of digital marketing platforms and social media management.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Creative thinking and attention to detail for crafting engaging marketing content.
- Ability to prioritize tasks, work under pressure, and meet deadlines.
- Live by our company core values of humble, driven, accountable and healthy.

If this sounds like a journey you want to be a part of, reach out