Marketing Project Manager

2 weeks ago

Lavaltrie, Canada Vetoquinol N-A Inc Full time

**The opportunity**:
Come and work for a very successful international company in the pharmaceutical sector for animals. Vetoquinol is looking for an Associate Project Manager, Digital Marketing to join the marketing team. A leader in the sector for more than 90 years, Vetoquinol, directly present in 24 countries, is at the service of veterinarians all over the world. In addition, the company has the well-being of its employees at heart and continually invests in realizing the potential of its team. This is a unique opportunity to contribute to significant growth and take the brand to new heights.

**Sumary of the function**:
**Main activities**:
**Strategy**
- Helps develop and implement digital marketing plans.
- Develops and applies digital marketing strategies for the platforms for which it is responsible.
- Develops and implements digital communications strategies.
- Participates in the development of digital solutions, e-commerce and new tools.

**Project** **Management**
- Supervises and coordinates the various steps related to the realization of digital projects.
- Analyzes, designs, and manages marketing projects with internal and external collaborators (graphic designers, agencies and other third parties) and presents the projects.
- Analyzes and evaluates the success of campaigns.
- Ensures that all planned steps for the marketing of a product or campaign are respected, within time and budget limits.
- Analyzes performance data and masters several tools (Google Analytics, Google AdWords, Google Trends, Facebook Insights, Keyword Planner, MailChimp and CMS) to generate reports and propose recommendations.
- Monitors market competitive intelligence to identify opportunities.

**E-commerce and marketplaces**
- Keeps the product database up to date while adhering to industry best practices.
- Ensures that all customer sites are up-to-date and performance measurement (KPIs).
- Follows up and acts as the main contact with the various e-commerce partners for the different projects.
- Ensures the monitoring and analysis of e-commerce market (price, product, media campaign, competition, etc.).

**Required profile**:
Bachelor's degree in marketing or another relevant field

Essential

3 to 5 years of relevant experience

Essential

Bilingualism, French and English (written and spoken)

Essential

Knowledge of organic SEO principles

Important

Advanced knowledge of SEM, Google AdWords

Important

Experience in transactional site management (e-commerce)

Important

Proficiency with Google Analytics

Important

Knowledge of User Experience (UX)

Important

Social media knowledge and experience in content management (CMS)

Important

Experience working with a CRM (Creatio or others)

Asset

Knowledge of content management systems (CMS) (Drupal and WordPress)

Asset

**Core competencies**:

- Communication
- Continuous improvement
- Customer Focus

**Functional **competencies**:

- Building relationships of trust
- Understanding / Business Acumen
- Results orientation
- Innovation
- Information gathering
- Planning and organization
- Technology Expert

**Specific conditions for the exercise of the function**:

- Occasional travel to meet clients and to attend various meetings.

**_
Note:_**_ _**_The masculine generic is used in this text only for the purpose of lightening its form and making it easier to read._

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