Digital Marketing Analyst

7 months ago

Toronto, Canada Oxford University Press Full time

We are the world’s largest university press. We have both a worldwide reach and a personal understanding of local needs, partnering on the ground to adapt publications and resources to meet the individual needs of communities, societies, and countries. We partner with researchers, educators, and technology partners to stay ahead of the changing ways people around the world are accessing and sharing knowledge. With a presence in more than 50 countries and millions of customers around the world, an idea launched at OUP can have a global impact.

More about OUP

Advancing Knowledge and Learning

ABOUT THE ROLE

Responsible for providing digital marketing analytics expertise—particularly in the area of Google Analytics (GA) and Google Tag Manager (GTM)—to advance the Academic Marketing organization's analytics capabilities. This will include leveraging GA/GTM to implement tracking that delivers insights into customer journeys, campaign performance, and marketing impact/ROI, which will enable data-driven planning decisions and campaign optimization.

Responsible for enabling an effective analytics function by managing a suite of user friendly and effective reports, delivering analysis and insights to improve campaigns across the business, and supporting work and projects via the analytics value stream, while contributing to the development of a data-driven culture.

Key Accountabilities include:

- Digital/Web Analytics Tools - serve as the Academic Marketing organisation’s Subject Matter Expert for Google Analytics and Google Tag Manager, use GA/GTM to deliver on the organisation’s reporting and analytics needs, and serve as key user for other digital/web analytics tools as needed
- Reporting - create and maintain reports and dashboards on a regular and ad hoc basis
- Campaign Analytics - conduct regular and ad hoc analysis of marketing performance across various channels, and identify ways to improve campaign effectiveness and marketing impact
- Project Management - effectively manage assigned projects, including suite of reports/dashboards and projects in the analytics value stream
- Communication - clearly and effectively communicate/present reporting, analysis, insights, best practices, and guidance to stakeholders
- Data Integrations - work with stakeholders and data teams to implement data work and data integrations

ABOUT YOU
- High data literacy and experience working with data & analytics, preferably in a marketing role
- Advanced knowledge of Google Analytics and Google Tag Manager; demonstrated experience using GA/GTM, ideally for marketing use cases
- Experience with data visualization tools (such as Looker Studio and/or Tableau) and the ability to story-tell in a clear, impactful, and narrative manner
- Ability to translate data into clear and concise actionable recommendations whilst bringing stakeholders along the data journey
- Ability to understand complex problems and find creative solutions
- Good understanding of customer data and general data principles
- Good understanding of marketing goals, customer behaviour, and journeys
- Strong communication and presentation skills, including ability to communicate effectively with people of differing levels of data literacy and analytical understanding
- Proven ability to deliver root cause analysis and troubleshoot data and data related processes
- Resilience, persistence, and willingness to drive issues to a successful conclusion
- Adaptability and ability to deliver on key accountabilities despite change
- Experience with marketing software like Adestra and marketing resource planning tools like ClickUp desirable but not essential
- Strong project management skills desirable but not essential
- Experience with GA4 desirable but not essential
- Google Analytics Certification desirable but not essential
- Proficiency in Excel desirable but not essential

**Position Location**:This role is hybrid, based out of Toronto, ON (2 days a week in office)

**GJC Level**:I5 (for internal purposes only)

  • Digital Marketing Analyst Intern with Iidm

    3 days ago

    Toronto, Canada International Institute Of Digital Marketing™ Full time

    We are hiring Digital Marketing Analyst Interns for 3 months. This training would be remote (work from home). 1. Three (3) Months of free training and Globally recognized certification from International Institute Of Digital Marketing. You will be certified as Licensed Digital Marketing Master - 2 hours of Instructor Led Training at start date - 4- 6 hours...

  • Digital Marketing Executive

    7 months ago

    Toronto, Canada RCTeeple Digital Marketing Full time

    RCTeeple Digital Marketing is seeking a highly skilled and passionate Digital Marketing Executive to join our team. As a leading digital marketing agency, we provide our clients with innovative solutions to help them achieve their business goals and stay ahead of the competition. The Digital Marketing Executive will play a crucial role in developing and...

  • Digital Marketing Specialist

    7 months ago

    Toronto, Canada Noah Digital Full time

    **Summary** **Company Description** Noah Digital is Canada's #1 English and Chinese digital marketing agency specializing in search engine optimization (SEO), paid search (PPC), website design, programmatic advertising, social media, content marketing and conversion rate optimization. We work with a range of amazing companies in diverse industries. We fuel...

  • Digital Marketing Director

    3 weeks ago

    Toronto, Ontario, Canada Elite Digital Inc. Full time

    Elite Digital Inc.We are seeking an experienced Digital Marketing Director to join our team at Elite Digital Inc. This is a full-time position that requires a strong background in digital marketing and leadership skills.About the RoleThe successful candidate will be responsible for leading our digital marketing efforts, managing a team of account managers,...

  • Digital Marketing Specialist

    7 months ago

    Toronto, Canada Konverge Digital Solutions Full time

    Digital Marketing Specialist - Field Eagle Field Eagle is a cutting-edge B2B SaaS solution offering tablet-based inspection software designed for highly specialized industries including oil & gas, mining, construction, and more. As part of the Konverge group of companies, Field Eagle stands out for its niche market focus and commitment to enhancing...

  • Digital Marketing Insights Analyst

    4 weeks ago

    Toronto, Ontario, Canada McCann Canada Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Insights Analyst to join our team at McCann Canada. In this role, you will play a pivotal part in delivering actionable insights to our clients through data-driven storytelling.

  • Digital Marketing Specialist

    2 weeks ago

    Toronto, Canada Napkin Marketing Inc. Full time

    ABOUT US napkin marketing is a boutique digital marketing and web design agency that believes in thinking big, working hard and having fun while creating dynamic solutions for our clients. We are currently looking for a vibrant, detail oriented and creative Marketing Specialist who will manage our clients’ projects in web development, search, social and...

  • Digital Marketing Specialist

    7 months ago

    Toronto, Canada Napkin Marketing Inc. Full time

    ABOUT US napkin marketing is a boutique digital marketing and web design agency that believes in thinking big, working hard and having fun while creating dynamic solutions for our clients. We are currently looking for a vibrant, detail oriented and creative Marketing Specialist who will manage our clients’ projects in web development, search, social and...

  • Digital Marketing Manager

    7 months ago

    Toronto, Canada Elite Digital Inc. Full time

    **Digital Marketing Manager** The DMM liaises with clients, both current and prospective, and understands client needs. They take client goals and turn them into digital strategies, then work with production teams to make those strategies come to life. The DMM also works closely with Account Managers and Project Managers to ensure client expectations are...

  • Digital Marketing Director

    4 days ago

    Toronto, Ontario, Canada Elite Digital Inc. Full time

    About Elite Digital Inc.We are a dynamic digital marketing agency seeking an experienced Group Account Director to lead our team and drive client success. With a strong track record in account management, leadership, and strategic planning, you will be responsible for overseeing multiple client accounts, developing and executing marketing strategies, and...

  • Digital Marketing Analyst

    2 days ago

    Toronto, Canada Sonder Full time

    Sonder is revolutionizing hospitality through innovative, tech-powered service and inspiring, thoughtfully designed accommodations combined into one seamlessly managed experience. Officially launched in 2014 and headquartered in San Francisco, Sonder is making a world of better stays open to all with a variety of accommodation options — from rooms to...

  • Digital Marketing Manager

    1 day ago

    Toronto, Canada The Digital Recruitment Company Full time

    Digital Marketing ManagerJob Type: Permanent Salary: DOELocation: Toronto, Canada – Hybrid working, 3 days in the office Consultant: Rosie WhelanThe Company:The Digital Recruitment Company are working with an independent market risk advisory firm specialising in the management of currency, interest rate and commodity price risk. They help their clients...

  • Digital Marketing Manager

    1 day ago

    Toronto, Canada The Digital Recruitment Company Full time

    Digital Marketing Manager Job Type: Permanent Salary: DOE Location: Toronto, Canada – Hybrid working, 3 days in the office Consultant: Rosie Whelan The Company: The Digital Recruitment Company are working with an independent market risk advisory firm specialising in the management of currency, interest rate and commodity price risk. They help...

  • Digital Marketing Manager

    4 days ago

    Toronto, Canada The Digital Recruitment Company Full time

    Digital Marketing ManagerJob Type: Permanent Salary: DOELocation: Toronto, Canada – Hybrid working, 3 days in the office Consultant: Rosie WhelanThe Company:The Digital Recruitment Company are working with an independent market risk advisory firm specialising in the management of currency, interest rate and commodity price risk. They help their clients...

  • Digital Marketing Director for Client Success

    3 weeks ago

    Old Toronto, Canada Engine Digital Full time

    Job Description:At Engine Digital, we're looking for a seasoned professional to lead our client success team as a Digital Marketing Director. This is an exciting opportunity to leverage your expertise in digital marketing and account management to drive business growth and deliver exceptional results for our clients.We're seeking a strategic thinker with a...

  • B2b Marketing Analyst

    7 months ago

    Toronto, Canada Secure Digital Markets Full time

    At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry! Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication. This is an exciting time to join our growing...

  • Digital Marketing Manager

    23 hours ago

    Toronto, ON, Canada The Digital Recruitment Company Full time

    Digital Marketing Manager Job Type: Permanent Salary: DOE Location: Toronto, Canada – Hybrid working, 3 days in the office Consultant: Rosie Whelan The Company: The Digital Recruitment Company are working with an independent market risk advisory firm specialising in the management of currency, interest rate and commodity price risk. They...

  • Digital Marketing Manager

    24 hours ago

    Toronto, ON, Canada The Digital Recruitment Company Full time

    Digital Marketing Manager Job Type: Permanent Salary: DOE Location: Toronto, Canada – Hybrid working, 3 days in the office Consultant: Rosie Whelan The Company: The Digital Recruitment Company are working with an independent market risk advisory firm specialising in the management of currency, interest rate and commodity price risk. They...

  • Digital Marketing Campaign Strategist

    4 days ago

    Toronto, Canada The Digital Recruitment Company Full time

    Digital Marketing Associate RoleWe are seeking a skilled Digital Marketing Associate to join our team at The Digital Recruitment Company. This is an exciting opportunity for a proactive and entrepreneurial individual to drive business growth across North America and Europe.About the RoleAs a Digital Marketing Associate, you will play a key role in developing...

  • Compliance Analyst

    7 months ago

    Toronto, Canada Secure Digital Markets Full time

    **What We Offer** At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry! Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication. This is an exciting time to...