Digital Marketing Analyst

6 months ago

Toronto, Canada Oxford University Press Full time

We are the world’s largest university press. We have both a worldwide reach and a personal understanding of local needs, partnering on the ground to adapt publications and resources to meet the individual needs of communities, societies, and countries. We partner with researchers, educators, and technology partners to stay ahead of the changing ways people around the world are accessing and sharing knowledge. With a presence in more than 50 countries and millions of customers around the world, an idea launched at OUP can have a global impact.

More about OUP

Advancing Knowledge and Learning

ABOUT THE ROLE

Responsible for providing digital marketing analytics expertise—particularly in the area of Google Analytics (GA) and Google Tag Manager (GTM)—to advance the Academic Marketing organization's analytics capabilities. This will include leveraging GA/GTM to implement tracking that delivers insights into customer journeys, campaign performance, and marketing impact/ROI, which will enable data-driven planning decisions and campaign optimization.

Responsible for enabling an effective analytics function by managing a suite of user friendly and effective reports, delivering analysis and insights to improve campaigns across the business, and supporting work and projects via the analytics value stream, while contributing to the development of a data-driven culture.

Key Accountabilities include:

- Digital/Web Analytics Tools - serve as the Academic Marketing organisation’s Subject Matter Expert for Google Analytics and Google Tag Manager, use GA/GTM to deliver on the organisation’s reporting and analytics needs, and serve as key user for other digital/web analytics tools as needed
- Reporting - create and maintain reports and dashboards on a regular and ad hoc basis
- Campaign Analytics - conduct regular and ad hoc analysis of marketing performance across various channels, and identify ways to improve campaign effectiveness and marketing impact
- Project Management - effectively manage assigned projects, including suite of reports/dashboards and projects in the analytics value stream
- Communication - clearly and effectively communicate/present reporting, analysis, insights, best practices, and guidance to stakeholders
- Data Integrations - work with stakeholders and data teams to implement data work and data integrations

ABOUT YOU
- High data literacy and experience working with data & analytics, preferably in a marketing role
- Advanced knowledge of Google Analytics and Google Tag Manager; demonstrated experience using GA/GTM, ideally for marketing use cases
- Experience with data visualization tools (such as Looker Studio and/or Tableau) and the ability to story-tell in a clear, impactful, and narrative manner
- Ability to translate data into clear and concise actionable recommendations whilst bringing stakeholders along the data journey
- Ability to understand complex problems and find creative solutions
- Good understanding of customer data and general data principles
- Good understanding of marketing goals, customer behaviour, and journeys
- Strong communication and presentation skills, including ability to communicate effectively with people of differing levels of data literacy and analytical understanding
- Proven ability to deliver root cause analysis and troubleshoot data and data related processes
- Resilience, persistence, and willingness to drive issues to a successful conclusion
- Adaptability and ability to deliver on key accountabilities despite change
- Experience with marketing software like Adestra and marketing resource planning tools like ClickUp desirable but not essential
- Strong project management skills desirable but not essential
- Experience with GA4 desirable but not essential
- Google Analytics Certification desirable but not essential
- Proficiency in Excel desirable but not essential

**Position Location**:This role is hybrid, based out of Toronto, ON (2 days a week in office)

**GJC Level**:I5 (for internal purposes only)

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