Shopper Marketing Executive Tesco

4 weeks ago

Kingston, Canada Unilever Full time

*This is a 12 month maternity cover role*

The core purpose of this role is to support the Tesco Shopper Marketing Manager (SMM) in the delivery of tailored & differentiated shopper marketing campaigns for Unilever’s Nutrition and Ice Cream brands within Tesco.

As Shopper Marketing Executive you will be externally facing and sit at the heart of the business, working closely with brand, commercial and category to develop insight led activations, which build Unilever brands and influence shoppers at the point of purchase. Within this role you will co-create marketing plans with Tesco & your SMM from concept development stage to truly deliver a quadruple win (Shopper/Unilever/ Retailer/Purpose). We work in an agile manner, meaning you will need to be adaptable, depending on where the biggest priorities lie, concentrating your efforts to meet key project deliverables across the Shopper Marketing team.

Requirements & Responsibilities- Lead the development and implementation of the Nutrition and Ice Cream Marketing plan within Tesco- Develop and land truly differentiated brand activations across digital and traditional channels for the biggest projects that deliver something different for the retailer and their shoppers- Harness relevant shopper insights and turn into strategic actions.- Understand retailer dynamics and strategy & put the shopper at the centre of what we do- Engage stakeholders, working with agencies, customers, colleagues, and experts- Track and evaluate activations and ensure that learnings are shared internally, delivering against KPI’s and driving return on marketing investment- Be comfortable challenging Tesco and Dunnhumby on their media offering and carry ambition to always better what has been done before- Use Kantar, PDC, CMI and Dunnhumby’s insight tool to understand shopper and category dynamics to enhance insights- Stay current with new ways of shopping and media associated with an omnichannel world through regular store visits and online walk throughs- Strong budget management skills, ensuring campaigns are executed to budget and with accurate forecasts, as well as the ability to raise Purchase Orders- Able to communicate in a compelling and persuasive manner, delivering inspiring category-based sell in stories to Tesco

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