Analyst, Marketing Analytics
5 days ago
We’re looking for a **_Analyst, Marketing Analytics_** to join our growing team
**Workplace**:Montreal (2020 Robert-Bourassa), Anjou (7101 Jean-Talon E St), Quebec (5700, Des Galeries Blvd), St-Hyacinthe (2450, Girouard W St) or Toronto (700 University Ave).
**What you’ll do here**:
- Extract, analyze, and report on key data that showcases effectiveness of campaigns and tactics
- Provide data-driven actionable insights to our marketers and practitioners to improve on campaign success (e.g. digital adoption and/or acquisition campaigns) and/or optimize reaching respective objectives
- Develop static and dynamic dashboards, interactive reports, charts, and graphs based on business needs and according to established quality standards
- Have the ability and desire to learn new ways to analyze and report on existing data, whether through visualization or other consideration
- Collaborate with the internal data teams to ensure all major data-related projects are completed optimally & tracked accurately.
- Understand technical requirements for digital projects and lead analytics implementation (data layer creation, tag deployment, testing, report building)
- Employ QA best practice principles to identify and resolve errors that could have been caused by: Pixel implementation, Adobe Analytics saint classification updates, erroneous analytics tags etc.
**What you bring to the table**:
- Bachelor's degree required in Business and/or a degree or certification in Marketing, Digital Analytics, Math or Engineering
- 3-5 years of experience in Campaign reporting/Analytics, digital analytics
- Experience working with web analytics packages (e.g. Primarily using Adobe Analytics, Google Analytics), and with various marketing channels to scope and implement their technical tracking requirements (pixels, URL tracking, etc.)
- Knowledge of tag management solutions and differences between providers (ex: Adobe Analytics, Google Analytics, Adobe Launch, Tealium etc.)
- Experience using data visualization/BI tools (ie. Tableau, Power BI) is a must.
- Demonstrated technical aptitude (i.e., use of software tools, coding experience, Excel, etc.)
- Proven analytical, systematic and logical problem-solving skills, with a curious mindset
- Ability to translate large volume of data into meaningful insights
- Commitment to ongoing professional development, learning and growth
- Ability to work with all levels of an organization
- Motivated, self-starter, independent and proactive
- Demonstrated ability to work effectively in cross functional, virtual teams
**Here are a few reasons why others have joined our team**:
- An award-winning, inspiring workplace that supports its people and recognizes great work
- Stimulating, challenging projects and development opportunities to help you grow your skills and career
- A comprehensive financial rewards program that recognizes your success
- An extensive, flexible benefits package
- An industry leading Employee Share Purchase Plan where we match 50% of net shares purchased
- A $350 annual wellness account that promotes an active lifestyle
**Flexible Work Arrangements**
We’re proud to support a flexible hybrid approach which gives everyone the best of both worlds. While there are no minimum or maximum time requirements, each team’s need for in-person connections will be different and there will be times you’ll join your colleagues at the office.
hybrid #LI-Hybrid IN-QC
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