Adventure Park General Manager

7 months ago

Victoria, Canada WildPlay Full time

Are you a passionate and energetic leader who thrives on inspiring teams to deliver extraordinary guest experiences? Does your background in hospitality, recreation or other consumer-driven industry give you the confidence and know-how to successfully lead a 25+-person team overseeing aerial adventure activity operations while developing market awareness and driving sales? While this role performs within established standards and best practices and WildPlay supports it with a network of management peers and Head Office expertise, it requires you to be comfortable taking independent action and accountability for your decisions. If this sounds like you, then read on

**Job Purpose**

With a passion for delivering outstanding experiences to park guests that build and maintain brand loyalty, the Park Manager bridges Park Services HQ and the local Park team to ensure exceptional guest care. They are responsible for inspiring their team to deliver WildPlay’s brand promise, ensuring established risk management standards are met or exceeded, meeting or out-performing revenue and budget targets, and adhering to SOPs and operational best practices. With support from Park Services HQ, the Park Manager serves as the Park's general manager and is accountable for the overall “business” of their WildPlay Park.

In contributing to the larger business of WildPlay’s network of parks, the Park Manager recognizes that the Park is ultimately a place of growth for both the guest and the members of the WildPlay team and acts as an incubator for developing future leaders.

**Primary Duties and Responsibilities**

**Business Development**:

- Drive repeat business and new business to the Park, including corporate groups, school and youth groups and unique product and seasonal offerings. Utilizes Park and Park Services HQ resources to coordinate group bookings and deliver high-value experiences adapted for various audiences
- Actively participate in the local business community through relevant and strategically active organizations (business associations, Chamber of Commerce, tourism industry organizations, etc.)
- Develop new business opportunities and relationships, and foster existing client relationships in support of growth within the local community as well as other WildPlay Element Parks locations
- Communicate with Park Services HQ and other WildPlay parks in support of collaboratively focusing on continuous improvement
- Support the local delivery and improvement (through feedback) of park network initiative implementations

**Guest Experience & Operations**:

- Coach, with a consistent voice, the established guest engagement and service tone within the Park team
- Manage the face of the company to the guest by responding directly to guest feedback
- Guide all Park activities to ensure alignment with WildPlay’s core values, SOPs and industry standards
- Maintain a "hands-on" capability and awareness of all aspects of Park operations
- Maintain a clear understanding of all Park roles and their interaction
- Ensure completion of inspections, maintenance, and risk management standards in all areas of the Park

**Human Resources & Training**:

- Exemplify WildPlay's culture within the local Park family by leading through example
- Recruit, manage and develop a high performing team
- Ensure training and certification processes, as well as oversight of trainee certification processes, meet the company standards
- Match seasonal training schedules (in conjunction with Park Services HQ) to forecasted visitation
- Provide leadership and facilitate growth opportunities for their team through coaching and mentoring
- Learn and adhere to regulatory requirements and permit restrictions for the Park’s geographic location (Public Safety, Worker Safety, Human Rights, Employment Standards, etc.)

**Revenue, Finance & Administration**:

- Oversee finances and manage revenue, profit, accounting, and payroll to achieve budget targets
- Perform necessary budgeting, reporting and banking functions per company procedures
- Plan and implement local sales, marketing and business development initiatives to achieve revenue objectives
- Champion the value of "sales through service" through direct mentorship, facilitation of team meetings focused on guest experience, case studies/debriefs (both positive and negative) and solution-oriented “sales” tactics
- Attend Park Network meetings and conference calls, execute action items and communicate as appropriate with Park Supervisors and staff
- Deliver daily/weekly/monthly reports as required and complete all administrative tasks in a timely fashion

**Qualifications, Experience & Skill**

**Required**:

- 3-5 years previous management experience
- 3-5 years experience with budgeting, payroll and sales reporting
- Exceptional people management and training skills in a 25+ team member environment
- Demonstrated experience as a "business builder", forming relationships with local business a

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