Head of Lifestyle

2 weeks ago

Vancouver, Canada Cathay Pacific Full time

CRR - Customer Relationship & Retail
- Vancouver, Canada
- Cathay Pacific
- Application Deadline
15 Nov 2023

Company Description

Move Beyond To move people forward in life - We are the people behind Cathay Pacific. We are proud of our Hong Kong heritage but equally proud of the global, diverse workforce that makes us who we are. We are relentlessly driven to create lifetime customer loyalty, value for our shareholders and satisfaction and enrichment for our employees. We are a complex global business, but we are also family. And whether we are in the cockpit or behind a desk, moving cargo, checking our passengers in or ensuring they are safe and comfortable while in the air, we are all one team, focused on delivering one world-class airline operation. Join us and discover just how far you can go

Role Introduction

Cathay Pacific Airways is looking for a Head of Lifestyle to join the Vancouver Travel & Lifestyle team in in a salaried capacity. The successful individual will work with the Regional Head of Customer Travel & Lifestyle, the local Cathay Pacific team and head office to grow the lifestyle business in local market.

Key Responsibilities

**Business Strategy & Planning**
- Formulate and drive business strategy with alignment with head office to meet the agreed lifestyle objectives, support lifestyle priorities and achieve the lifestyle growth and revenue targets
- Monitor and review business performance to meet strategic growth plan
- Propose new ideas and areas of improvement based on own knowledge of local market, research and available consumer insights and lead change to support future business strategy
- Control and monitor the relevant budget expenditures within the lifestyle team

**Lifestyle Partnerships**
- Develop regional partnerships under the key lifestyle pillars, prioritising the finance pillar, while simultaneously developing holidays, shopping, wellness and dining partners according to the region’s lifestyle objectives
- Curate a network of partners to engage Cathay members through accrual and redemption propositions
- Manage relationship with partners and support operational requirements including commercial term negotiation, responding to partner enquiries and entering contracts with partners
- Identify and negotiate commercial offers for marketing promotion and campaigns to increase awareness of local partner propositions.

**Finance Pillar Focus**
- End-to-end management and servicing of cobranded credit card partnerships in the USA and Canada
- End-to-end management and servicing of a multitude of Asia Miles conversion partners with a focus on campaign curation and oversight of campaign execution
- Working with local BIM, PR and Digital teams to lead the card acquisition and spending engagement through well-executed promotional campaigns
- Ensure adherence to operational account management standards, including contracting, invoicing, and customer-service handling.
- Regular reporting of account performance to the Head of Banking & Payment Partnerships and Head of Customer Travel and Lifestyle

Redemption and Rewards
- Curate and select relevant offers to increase member engagement and transactions
- Build awareness of usage of lifestyle redemption platforms including Cathay Shop and travel awards platform

**Coordination with Local Team**
- Work with local Cathay Pacific teams including digital sales, marketing, and business development to expand Cathay’s travel and lifestyle propositions to local markets
- Take the lead in driving partner campaigns that require collaboration with other Cathay departments

**Legal Compliance**

**E&A**
- Emergency and Accident and Crisis Response responsibilities as required

**Requirements**:
**Academic qualifications**
- University Degree or equivalent combination of education, training, and experience is required
- Certification in business, airline or a related field is an advantage

**Knowledge, Skills, Training and Experience**
- Minimum 7 years’ relevant working experience, of which at least 3 years in a managerial position
- Relevant experience in loyalty, banking, e-commerce, or marketing
- Strong commercial and entrepreneurial mindset with good understanding of loyalty and rewards
- Excellent problem-solving skills
- Good marketing sense, good grasp and understanding of consumer insights.
- Excellent written and oral communication skills in both English.
- Good team player and strong interpersonal skills, creative, dynamic, and innovative
- Independent, detail-oriented, and able to work under pressure and meet tight deadline

**Additional Requirements**
- Must successfully pass reference checks
- Must be willing and able to sit for long periods of time
- Must be willing and able to travel within North America and overseas, as required
- Must comply with the Company’s mandatory COVID-19 Vaccination policy
- Must have the right to live and work in Canada

**Benefits**:
Cathay Pacific Airways is proud to offer eligible emplo

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