Copy Writter

3 weeks ago


Toronto, Canada Paralucent Full time

**Responsibilities**:

- ** Writing and Creativity**:

- **
Create clear, attractive copy** for various mediums, including ads, blog posts, newsletters, and social media.
- Develop a **distinct voice** that aligns with our brand identity.
- ** Interpret copywriting briefs** to understand project requirements.
- ** Collaboration**:

- Work closely with designers, PR specialists, and other professionals.
- ** Research and Interviews**:

- Conduct thorough research to gather insights.
- ** Editing and Proofreading**:

- Ensure accuracy, clarity, and consistency in all copy.
- Edit and proofread content as needed.
- ** SEO Optimization**:

- Optimize content for search engines.
- ** Content Strategy**:

- Understand online content strategy and creation.
- Craft copy that aligns with our overall marketing goals.
- ** Image Sourcing**:

- Source relevant images and other visual content to complement the copy.

**Skills and Qualities**:

- **
Advanced proficiency** in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
- Familiarity with prototyping tools like Sketch, Figma, or Adobe XD.
- Understanding of responsive design principles for web and mobile.
- Ability to collaborate with UX designers and developers to create seamless user experiences.
- Familiarity with user research methodologies, wire framing, and usability testing.
- Experience creating compelling data visualizations for infographics, dashboards, or reports.
- Familiarity with version control systems (e.g., Git) for collaborative design workflows.
- Experience working in an Agile environment, participating in sprints, and adapting to changing project requirements.