Communications Specialist

5 months ago

Burnaby, Canada British Columbia Institute of Technology (BCIT) Full time

BCIT’s **Alumni Relations** department is seeking a **regular, full-time (1.0 **FTE**) Communications Specialist**. This position is responsible for providing senior-level communications expertise for the Alumni Relations Department and BCIT Foundation division. As the sole communications counsel, this position is responsible for creating and implementing communication plans and strategies in support of the overall goals of the Institute. This position is responsible for establishing strategic key messages, writing, editing, publishing communications to industry partners, donors, more than 180,000 alumni (including C-suite alumni), and a wide public audience. This position coordinates multiple marketing and communications plans, working within the master brand and marketing plan annually.**Duties & Responsibilities**

**DUTIES** **AND**

**RESPONSIBILITIES**:
Reporting to the Manager, Communications, participates in developing strategic communications initiatives in order to enhance growth and development of the Advancement division’s business objectives:
- Provides senior-level expertise in strategic communication direction, specifically through elevating content for all aspects of the Advancement division.
- Liaises with donors and alumni of all calibre to establish relationships, cultivating these individuals for a larger strategy, often developed for donor pipeline, other board and committee work, and larger fundraising initiatives including the INSPIRE Campaign.
- Provides communications counsel to support management in proactively identifying appropriate messaging for multiple channels.
- Writes, edits and proofreads a variety of communications pieces for internal and external publication, including writing for the President of BCIT; Vice President, Advancement; and BCIT Alumni Association President.
- Oversees communication channels, including newsletters to the entire alumni base and donors.
- Coordinates staff across the department in collecting and creating content for industry, alumni, and donor communications, including online and direct mail.
- Oversees the development and advises on the continuing evolution of the Advancement division’s key messaging guide and content style guide, and builds awareness of the guides and best practices to ensure branding and communications style and format are consistent across the Institute and tailored to segmented audiences.
- Oversees website usability design and architecture principles in relation to the variety of platforms used, where extensive experience in writing and editing user-centred content for the web is required.
- Supports overarching Advancement division with communications strategy through development and implementation.
- Participates actively in any of the Institute’s positioning initiatives such as crafting new logos, taglines, and brand naming, including alumni chapters outside of Vancouver, anniversary celebrations, and INSPIRE Campaign events.
- Develops and oversees marketing and communications budgets.
- Stays current and advises on communications trends and tools, including social media and content development strategies.
- Participates in Records Custodian training and remains current with record keeping practices, policies and procedures (both BCIT and FOIPOP).
- Undertakes related duties as assigned, consistent with the job grade of this position.

**Qualifications**

**QUALIFICATIONS**:
**Definition**:
The qualifications section for this position was developed using the approved job evaluation plan, agreed to between the BCGEU and BCIT. The qualifications represent the minimum qualifications required in the future (i.e. to be reflected in job postings) and do not reflect the incumbent’s existing qualifications.
- **Education**:

- Bachelor’s degree in Communications or Journalism, including relevant courses in writing, publishing, editing, and marketing.

**Experience**:

- Two years of general experience plus six years of relevant, practical experience in a similar position with experience in fundraising or alumni relations.

**Software/Computer Application(s) and Expertise**:
**Communication/Interpersonal Skills**:

- Excellent communications skills, both oral and written, demonstrating a superior command of the English language.
- Ability to interview, articulate, and write for a variety of audiences and communication tools.
- Advanced editing and proofreading skills.
- A strong grasp of best practices for internal communications, including experience performing internal communications and consultation functions.
- A depth of experience in communication to specific audience segments and articulating highly technical information to many audiences.
- Professional demeanour with a demonstrated ability to use ethical decision-making, tact, and discretion in dealing with a variety of sensitive and confidential issues.
- Strong interpersonal skills and the ability to function effectively as a member of a team.

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