Digital Marketing Specialist

3 days ago

Sarnia, Canada DriverCheck Inc. Full time

**Position**: Digital Marketing Specialist

**Type**: FT Permanent

**Hours**:Monday to Friday (8:30am-5:00pm)

**Location**: Remote

**DriverCheck is growing**

We currently require a Dynamic, Smart and Results oriented individual for our **Digital Marketing Specialist** located **Remotely**. We are looking for the kind of person that strives to ensure clients get the care they need; someone who takes pride in the thoroughness of their work and the strong relationships they develop with their clients and co-workers.

We are a national provider of workplace medical testing and assessments based in Ayr, Ontario. We have Occupational Health Clinics in Kitchener, Sarnia, Mississauga, Calgary, Nisku, Edmonton and Fort McMurray. Dedication to customer satisfaction, fast and accurate turnaround of test results, flexibility, persistence and accountability are of the utmost importance.

**What we offer**:

- ** FAMILY** focused culture
- Excellent Training Program
- Supportive continuous learning environment
- Competitive Wage
- Competitive Group Benefit plan

**Primary duties and responsibilities**:

- Utilize your digital-first mindset to lead the development of the annual digital marketing plan
- Execute brand and product focused digital campaigns and manage the associated budgets and schedules
- Partner with Marketing Managers to create and deliver exceptional digital media components of integrated marketing campaigns that create awareness and drive conversion
- Produce timely, powerful and consistent brand messaging in the form of copy writing e-blasts, blogs, and video scripts for tradeshows, speaking engagement and marketing campaigns
- Create, implement, and manage display ad campaigns, Google Ad campaigns and AdWords strategies, including keyword research, ad creation, budgeting, and retargeting that drive leads
- Work with Brand and Design Lead to manage day-to-day and continuous maximization of search engine optimization (SEO) and search engine marketing (SEM)
- Collaborate with sales and marketing team to develop and implement annual marketing strategy and identify tactics to deliver company initiatives
- Occasional travel may be required

**What you need to be successful in the role**:

- Minimum 2-3 years of hands-on experience in full-cycle digital marketing, ideally in B2B environment
- Facebook, Instagram and LinkedIn geek who knows how to create posts and deliver digital advertising/sponsored posts that create awareness, build online communities, drive conversion and generate leads
- Innately curious and creative thinker, with a desire to embrace a steep learning curve
- Track record in customer acquisition - including in-bound marketing tactics and lead generation across digital channels
- Bachelor’s degree or diploma in a digital marketing, social media or media-related discipline
- Exceptional communication skills (both oral and written) and interpersonal skills
- Demonstrated knowledge and implementation of a wide range of digital marketing techniques and strategies
- Ability to manage and multi-task a number of social media channels from end-to-end
- Ability to manage social media campaigns from concept development, content creation, copy writing and effectiveness measurement (with a mindset of continuous improvement)
- Action-oriented with ability to recognize potential problems or new developments and take prompt action where necessary to meet internal and external expectations and business requirements
- Keen eye for detail, creativity and initiative
- Ability to influence others and manage and resolve conflict
- Excellent creativity skills coupled with a strong customer focused orientation
- Strong project management skills, with the ability to manage several projects simultaneously and thrive under pressure
- Strong graphic design skills and proficiency in Adobe Creative Suite - Premiere, Audition, After Effects Photoshop, Illustrator, InDesign, etc.
- Hands on experience using Hootsuite preferred
- Ability to parse data, create reports and visualizations, enabling you to present findings in a clear and concise manner
- Experience with multimedia tools an asset
- Graphic design skills are considered an asset

If you want to work in an environment that is positive, challenging, and safe; where your contributions are valued, this role may be right for you.

DriverCheck is committed to creating an accessible environment for our employees and potential employees; we will attempt to make appropriate accommodations throughout the entire recruitment process. Accommodations are made upon request.

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