Marketing Specialist

6 months ago

Markham, Canada Real Fruit Bubble Tea Inc. Full time

_**Are you passionate about bubble tea businesses?**_
- **Are you someone who always thrives to grow and accomplish more?**_
- **If yes, join us today**_
- **If not now, when?**_
- **If not me, who?**_

Founded in Toronto, Real Fruit Bubble Tea has been committed to making fresh fruit drinks healthy and accessible for anyone to enjoy since 2002. We have 117 locations across Canada and USA. As a rapidly expanding business, we want you to join our team and grow with us There is huge potential for growth, and we welcome anyone who is up to a challenging yet rewarding journey

**Position Description**

Reporting to the Brand Manager of Real Fruit Bubble Tea Inc, this position is essential in generating, managing and analyzing the performance of advertising campaigns, SEO, managing the marketing budget, and ensuring that all marketing materials is in line with our brand identity. They will help RFBT build and maintain a strong and consistent brand through a wide range of online social media platform and offline marketing channels at both the Local Store level, and National Level.

**Duties and Responsibilities**
- Go through the training process as a cashier/barista (on the cashier, making drinks, prepping fruits)
- Travel to local Canada RFBT stores to strategize and generate marketing campaigns
- Field marketing support & full cycle event planning for promotion
- Content creation & Brand awareness
- Develop strategies and tactics to get the word out about Real Fruit Bubble Tea Inc. and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from idea to execution.
- Experiment with a variety of organic and paid acquisition channels, such as content creation, content curation, influencer marketing, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis, etc.
- Produce valuable and engaging content for Real Fruit Bubble Tea's website, social media, and blog that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players, agencies, and vendors.
- Familiar with TikTok, Meta, Pinterest Marketing campaigns
- Monitor the marketing budget, analyze data (ie. CPC, CPA) and propose on a quarterly and annual basis, and allocate funds wisely.
- Oversee marketing materials, from website banners to hard copy brochures and case studies.
- Visit RFBT Store locations and work with RFBT Store Managers and individual stores on LRM - Local Regional Marketing campaigns.
- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals (weekly reports)
- Familiar with Website design and website branding optimization
- Strong in digital marketing
- Oversee all social media platforms (which includes Meta FB IG, Google Ads SEO, TikTok ads... etc).
- Knowledge of Brand Theme Packaging is an asset.
- Perform work in store to support frontline operations for 2-3 days per week and to better understand branding is required.
- **Initiative**: take the lead on projects and campaigns to drive success for the company. This includes identifying new opportunities, proposing and implementing creative marketing strategies, and continuously evaluating and adjusting tactics to improve results.
- **Attitude**: proven entrepreneur spirit of working "on-floor" spontaneously, as to motivate and propel the frontline personnel in person and to serve as the role model for co-workers.
- **Results-Oriented**: demonstrates the ability to consistently perform optimal business results by meeting deadlines and achieving pre-determined goals.
- **Communication**: effectively conveys necessary information and ideas in concise and meaningful exchanges through verbal and written communications.
- **Teamwork/Collaboration**: effectively develops healthy relationships with co-workers and encourages idea-sharing that assists to accomplish goals.
- **Initiative**: proactively seeking opportunities to work outside of job scope to assist various business departments and demonstrates the ability to always go beyond what is required to achieve goals.
- **Personal Adaptability**: demonstrates the ability to welcome and embrace changes and effectively adjusts to newly altered environment within the business.
- 1+ years of experience as a Marketing Officer/Manager
- 1+ years of experience in Advertising
- Hands-on experience with web analytics tools
- Ability to turn creative ideas into effective advertising projects
- Willing to work in-store on a regular basis (2-3 days) to understand store operation and branding required
- Knowledge of Local Regional Marketing and National Marketing
- Familiar with Website design and website brand optimization
- Strong knowledge of social media platforms (which includes Meta FB IG, Google Ads SEO, TikTok ads... etc).
- Google Digital Marketing & Ads Certification is an asset.

**- Understanding of local business culture is

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