Marketing Specialist

3 months ago

Markham, Canada Real Fruit Bubble Tea Inc. Full time

_**Are you passionate about bubble tea businesses?**_
- **Are you someone who always thrives to grow and accomplish more?**_
- **If yes, join us today**_
- **If not now, when?**_
- **If not me, who?**_

Founded in Toronto, Real Fruit Bubble Tea has been committed to making fresh fruit drinks healthy and accessible for anyone to enjoy since 2002. We have 117 locations across Canada and USA. As a rapidly expanding business, we want you to join our team and grow with us There is huge potential for growth, and we welcome anyone who is up to a challenging yet rewarding journey

**Position Description**

Reporting to the Brand Manager of Real Fruit Bubble Tea Inc, this position is essential in generating, managing and analyzing the performance of advertising campaigns, SEO, managing the marketing budget, and ensuring that all marketing materials is in line with our brand identity. They will help RFBT build and maintain a strong and consistent brand through a wide range of online social media platform and offline marketing channels at both the Local Store level, and National Level.

**Duties and Responsibilities**
- Go through the training process as a cashier/barista (on the cashier, making drinks, prepping fruits)
- Travel to local Canada RFBT stores to strategize and generate marketing campaigns
- Field marketing support & full cycle event planning for promotion
- Content creation & Brand awareness
- Develop strategies and tactics to get the word out about Real Fruit Bubble Tea Inc. and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from idea to execution.
- Experiment with a variety of organic and paid acquisition channels, such as content creation, content curation, influencer marketing, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis, etc.
- Produce valuable and engaging content for Real Fruit Bubble Tea's website, social media, and blog that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players, agencies, and vendors.
- Familiar with TikTok, Meta, Pinterest Marketing campaigns
- Monitor the marketing budget, analyze data (ie. CPC, CPA) and propose on a quarterly and annual basis, and allocate funds wisely.
- Oversee marketing materials, from website banners to hard copy brochures and case studies.
- Visit RFBT Store locations and work with RFBT Store Managers and individual stores on LRM - Local Regional Marketing campaigns.
- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals (weekly reports)
- Familiar with Website design and website branding optimization
- Strong in digital marketing
- Oversee all social media platforms (which includes Meta FB IG, Google Ads SEO, TikTok ads... etc).
- Knowledge of Brand Theme Packaging is an asset.
- Perform work in store to support frontline operations for 2-3 days per week and to better understand branding is required.
- **Initiative**: take the lead on projects and campaigns to drive success for the company. This includes identifying new opportunities, proposing and implementing creative marketing strategies, and continuously evaluating and adjusting tactics to improve results.
- **Attitude**: proven entrepreneur spirit of working "on-floor" spontaneously, as to motivate and propel the frontline personnel in person and to serve as the role model for co-workers.
- **Results-Oriented**: demonstrates the ability to consistently perform optimal business results by meeting deadlines and achieving pre-determined goals.
- **Communication**: effectively conveys necessary information and ideas in concise and meaningful exchanges through verbal and written communications.
- **Teamwork/Collaboration**: effectively develops healthy relationships with co-workers and encourages idea-sharing that assists to accomplish goals.
- **Initiative**: proactively seeking opportunities to work outside of job scope to assist various business departments and demonstrates the ability to always go beyond what is required to achieve goals.
- **Personal Adaptability**: demonstrates the ability to welcome and embrace changes and effectively adjusts to newly altered environment within the business.
- 1+ years of experience as a Marketing Officer/Manager
- 1+ years of experience in Advertising
- Hands-on experience with web analytics tools
- Ability to turn creative ideas into effective advertising projects
- Willing to work in-store on a regular basis (2-3 days) to understand store operation and branding required
- Knowledge of Local Regional Marketing and National Marketing
- Familiar with Website design and website brand optimization
- Strong knowledge of social media platforms (which includes Meta FB IG, Google Ads SEO, TikTok ads... etc).
- Google Digital Marketing & Ads Certification is an asset.

**- Understanding of local business culture is

  • Marketing Specialist

    1 month ago

    Markham, Ontario, Canada Ocean Marketing Group Full time

    Position OverviewThe Marketing Coordinator plays a vital role in supporting the marketing initiatives of Ocean Marketing Group. This position involves a variety of tasks aimed at enhancing brand visibility and consumer engagement.QualificationsEducation: Bachelor's degree or equivalent experienceKey ResponsibilitiesCompile bibliographies, indexes, reading...

  • Marketing Communications Specialist

    7 days ago

    Markham, Ontario, Canada Ocean Marketing Group Full time

    Marketing Coordinator Job DescriptionWe are seeking a highly organized and detail-oriented Marketing Coordinator to join our team at Ocean Marketing Group.Key Responsibilities:Research and Analysis: Conduct surveys and analyze data on consumer buying habits and preferences to inform marketing strategies.Content Creation: Prepare bibliographies, indexes,...

  • Marketing Communications Specialist

    7 days ago

    Markham, Ontario, Canada Ocean Marketing Group Full time

    Marketing Coordinator Job DescriptionWe are seeking a highly organized and detail-oriented Marketing Coordinator to join our team at Ocean Marketing Group.Key Responsibilities:Research and Analysis: Conduct surveys and analyze data on consumer buying habits and preferences to inform marketing strategies.Content Creation: Prepare bibliographies, indexes,...

  • Marketing Communications Specialist

    5 days ago

    Markham, Ontario, Canada Ocean Marketing Group Full time

    Job DescriptionWe are seeking a highly organized and detail-oriented Marketing Coordinator to join our team at Ocean Marketing Group. As a Marketing Coordinator, you will play a key role in supporting our marketing efforts and contributing to the success of our campaigns.Key ResponsibilitiesPrepare bibliographies, indexes, reading lists, guides, and other...

  • Marketing Communications Specialist

    5 days ago

    Markham, Ontario, Canada Ocean Marketing Group Full time

    Job DescriptionWe are seeking a highly organized and detail-oriented Marketing Coordinator to join our team at Ocean Marketing Group. As a Marketing Coordinator, you will play a key role in supporting our marketing efforts and contributing to the success of our campaigns.Key ResponsibilitiesPrepare bibliographies, indexes, reading lists, guides, and other...

  • Marketing Communications Specialist

    2 weeks ago

    Markham, Ontario, Canada Ocean Marketing Group Full time

    Job DescriptionWe are seeking a highly organized and detail-oriented Marketing Coordinator to join our team at Ocean Marketing Group. As a Marketing Coordinator, you will play a key role in supporting our marketing efforts and ensuring the success of our campaigns.Key ResponsibilitiesResearch and Analysis: Conduct surveys and analyze data on the buying...

  • Marketing Communications Specialist

    2 weeks ago

    Markham, Ontario, Canada Ocean Marketing Group Full time

    Job DescriptionWe are seeking a highly organized and detail-oriented Marketing Coordinator to join our team at Ocean Marketing Group. As a Marketing Coordinator, you will play a key role in supporting our marketing efforts and ensuring the success of our campaigns.Key ResponsibilitiesResearch and Analysis: Conduct surveys and analyze data on the buying...

  • Marketing Operations Specialist

    1 month ago

    Markham, Ontario, Canada Ocean Marketing Group Full time

    Position OverviewThe Marketing Coordinator at Ocean Marketing Group plays a crucial role in enhancing our brand presence and engaging with our target audience. This position requires a blend of creativity and analytical skills to drive effective marketing strategies.Educational RequirementsBachelor's degree in Marketing, Business, or a related...

  • Marketing Operations Specialist

    2 weeks ago

    Markham, Ontario, Canada Ocean Marketing Group Full time

    Marketing Coordinator Job Description At Ocean Marketing Group, we are seeking a highly skilled Marketing Coordinator to join our team. The successful candidate will be responsible for preparing bibliographies, indexes, reading lists, guides, and other finding aids. They will also conduct surveys and analyze data on the buying habits and preferences of...

  • Marketing Operations Specialist

    2 weeks ago

    Markham, Ontario, Canada Ocean Marketing Group Full time

    Marketing Coordinator Job Description At Ocean Marketing Group, we are seeking a highly skilled Marketing Coordinator to join our team. The successful candidate will be responsible for preparing bibliographies, indexes, reading lists, guides, and other finding aids. They will also conduct surveys and analyze data on the buying habits and preferences of...

  • Marketing Communications Specialist

    1 week ago

    Markham, Ontario, Canada Ocean Marketing Group Full time

    Job DescriptionWe are seeking a highly organized and detail-oriented Marketing Coordinator to join our team at Ocean Marketing Group.Key ResponsibilitiesPrepare bibliographies, indexes, reading lists, guides, and other finding aids to support marketing efforts.Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail...

  • Marketing Communications Specialist

    1 week ago

    Markham, Ontario, Canada Ocean Marketing Group Full time

    Job DescriptionWe are seeking a highly organized and detail-oriented Marketing Coordinator to join our team at Ocean Marketing Group.Key ResponsibilitiesPrepare bibliographies, indexes, reading lists, guides, and other finding aids to support marketing efforts.Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail...

  • Marketing Specialist

    2 days ago

    Markham, Ontario, Canada ALI TRAVEL Full time

    Job Title: Marketing SpecialistWe are seeking a highly skilled Marketing Specialist to join our team at ALI TRAVEL. As a Marketing Specialist, you will be responsible for evaluating communication strategies and programs, preparing written material, and assisting in the preparation of marketing materials.Key Responsibilities:Evaluate communication strategies...

  • Marketing Specialist

    1 day ago

    Markham, Ontario, Canada ALI TRAVEL Full time

    Job Title: Marketing SpecialistWe are seeking a highly skilled Marketing Specialist to join our team at ALI TRAVEL. As a Marketing Specialist, you will be responsible for evaluating communication strategies and programs, preparing written material, and assisting in the preparation of marketing materials.Key Responsibilities:Evaluate communication strategies...

  • Marketing Specialist

    4 months ago

    Markham, Canada Hu’s Wealth Management Full time

    Job Summary: We are seeking a talented and experienced Marketing Specialist to join our team. As a Marketing Specialist, you must know enough about the company’s product. You will play a key role in approaching potential customers, and promoting suitable product to our customers. If you have a passion for marketing and a strong communication skill, we want...

  • Marketing Specialist

    2 days ago

    Markham, Ontario, Canada Playerbase Full time

    Job Title: Marketing SpecialistWe are seeking a highly skilled Marketing Specialist to join our team at Playerbase. As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies to promote our products and services.Key Responsibilities:Develop and execute marketing plans to achieve business objectivesConduct market...

  • Marketing Specialist

    1 day ago

    Markham, Ontario, Canada Playerbase Full time

    Job Title: Marketing SpecialistWe are seeking a highly skilled Marketing Specialist to join our team at Playerbase. As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies to promote our products and services.Key Responsibilities:Develop and execute marketing plans to achieve business objectivesConduct market...

  • Marketing Specialist

    4 weeks ago

    Markham, Ontario, Canada AQUA TECHNOLOGIES INC Full time

    Job Title: Marketing SpecialistWe are seeking a highly skilled Marketing Specialist to join AQUA TECHNOLOGIES INC. as a key member of our marketing team. As a Marketing Specialist, you will be responsible for conducting market research, analyzing data, and developing marketing materials to promote the sales of our products and services.Key...

  • Marketing Specialist

    1 week ago

    Markham, Ontario, Canada Accoravillage Full time

    Job Title: Marketing SpecialistAt Accoravillage, we are seeking a highly skilled Marketing Specialist to join our Sales & Marketing department. As a key member of our team, you will be responsible for developing and executing marketing activities to support our business goals.Key Responsibilities:Develop and implement marketing plans and budgets aligned with...

  • Marketing Specialist

    1 week ago

    Markham, Ontario, Canada Accoravillage Full time

    Job Title: Marketing SpecialistAt Accoravillage, we are seeking a highly skilled Marketing Specialist to join our Sales & Marketing department. As a key member of our team, you will be responsible for developing and executing marketing activities to support our business goals.Key Responsibilities:Develop and implement marketing plans and budgets aligned with...