Content Specialist

5 days ago

Calgary, Canada PurposeMed Full time

**About us**:
PurposeMed was founded in 2020 with the mission of improving access to complex care for underserved communities. We've grown to over 150 team members in two years, serving hundreds of patients each month, and are continuing to grow rapidly.

Our first brand, Freddie, is focused on improving sexual health through education, prevention and treatment with a focus on the LGBTQ2S+ community—we're now the largest HIV prevention service in Canada Our second brand, Frida, is focused on improving mental health and happiness through education, diagnosis and treatment. Frida is changing the lives of patients with easier access to adult ADHD diagnosis, and fast and affordable treatment.

We are a C100 Fellow, a member of the Lazaridis Institute, and a certified Great Place to Work® (92% of our employees agree) Our culture is highly mission-driven; our team is passionate about bringing healthcare to those who need it most. Best of all—we have fun doing it.

**Who we hope to find**:
We are looking for a Content Specialist to join our Frida marketing team to support the Head of Content and Community in developing and creating content for our social channels, supporting our patient communities, as well as building up and organizing our creator roster. The Content Specialist will be involved in strategic initiatives and work closely with members of the marketing team, as well as other cross-functional teams across Frida to ensure Frida's brand, values, and ethos are consistently showcased across our communication touchpoints.

**In this role, you'll make an impact by**:

- Supporting the Head of Content and Community in bringing Frida's Content Strategy and Plan to life across Frida social channels and newsletter
- Creating and maintaining the Frida editorial calendar across social channels, blog, and newsletter
- Coordinating with content creators and organizing scheduled content to serve our audience
- Identifying up-and-coming content creators and continuing to build out public social profiles and communities in line with brand values and guidelines
- Managing the relationship with our social media agency (alongside our Head of Content and Community) to brainstorm, plan, review and track content
- Analyzing the results and performance of content, and use those insights to inform future content development (including pulling weekly TikTok data to track engagements and key metrics for future optimization)
- Researching and coordinating with other Frida departments to build a base of credible knowledge and information to base our content on
- Participating in marketing and social media reporting meetings and gaining familiarization with company dashboard reports
- Responding to non-medical comments on Frida-owned social channels in response to posts and ads (and coordinating with Patient Care team on medically-based questions)
- Working with our designer to create design templates and individual design assets to support newsletters
- Collaborating with clinical and CSS/PC teams as needed for interviews, team features, and Q&As

**We need someone who has**:

- A Degree or Diploma in Marketing, Communications, or Event Management or relevant experience
- Demonstrated success in managing social media content and profiles
- Adaptable copywriting skills—you'll need to speak in a tone/voice that aligns with Frida's values and brand strategy
- Superior communication and conflict-resolution skills that focus on empathy and being a good listener
- An analytical mindset—you're constantly measuring the quantitative and qualitative impact of your work
- Strong design acumen and eye for design
- Exceptional organization and attention to detail
- The ability to set priorities and manage time effectively

**It would also be great if you**:

- Have 2-3 years experience in a fast growing startup
- Are comfortable with spreadsheets and tools such as Figma, Canva, Notion
- Feel passionate about the healthcare space and serving under-served communities
- Have a strong interest in supporting ADHD and neurodivergent communities

**Why you should join us**:

- _Be part of a team of great people who don't take themselves too seriously._ While we're serious about the problems we solve, we believe in having fun along the way.
- _Make an impact, every single day._ We're providing compassionate, affirming care to many people who have never received care for their condition before.
- _Receive great benefits from your first day of work. _We offer plenty of paid time off, a parental leave top-up program, group benefits, learning stipends and other perks.
- _Work flexibly within a team that's remote-friendly.*_ We believe that work should fit around your life. We also have an office in Calgary available for anyone in the area
- _Be confident in bringing your whole self to work._ Inclusivity is core to how we take care of our patients, our teammates and ourselves. We create spaces that are safe and affirming.

If you are looking f

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