Social Media Expert and Digital Content Creator

2 months ago

Moncton, Canada Alive Kombucha Full time

**Social Media Expert and Digital Content Creator**

**Alive Kombucha** in Moncton, NB

**Job description**:
The social media expert and digital content creator will be responsible for successful day-to-day management and monitoring of digital media, marketing, social media channels and digital content creation.

**Purpose of the role**:
To grow the brand notoriety.

**About us**:
Alive Kombucha is the first industrial kombucha brewery in New Brunswick and also the only one in the world to do it with solar energy through a zero-carbon footprint facility.

**Essential functions, requirements and responsibilities**:

- Responsible in the creation and implementation of digital marketing and PR strategy and tactics in the objective of increasing the company notoriety and drive sales.
- Create, edit, proof and publish a variety of internal and external content including press releases, blogs, websites, social media, brochures, and other correspondence.
- Collect and analyze data to develop and adjust marketing and PR plans..
- Able to manage is own weekly agenda.
- Maintain and update the company's main and event websites to ensure that all content is fresh, relevant and engaging.
- Track, monitor and create timely reports that include analysis and tracking across the digital portfolio.
- Working collaboratively with agencies, media buyers, creative production companies and other suppliers as required.
- Help leverage events to encourage maximum visitation.
- Stay appropriately networked and keep abreast of trends, news, events and deadlines, so that all possible, new or enhanced opportunities are exploited.
- Identify areas for growth and create strategic product line roadmaps to help drive adoption of the product and differentiating features.
- Develop a range of diverse marketing campaigns.
- Work with the retail sector both locally and nationally.

**Have a clear understanding and be able to work in the following marketing channels**:
**Attributes**:

- Excellent time management and organization skills
- Polyvalent
- Result driven.
- Excellent writing skills including writing for websites.
- The ability to manage multiple projects efficiently and to prioritise competing commitments.
- An ability to work under pressure and to a deadline.
- Is able to work in teams from across the organisation, not just within their area of speciality.
- Previously worked in the beverage industry an asset *
- Eco responsible / sustainability mentality an asset *
- Bilingual an asset *
- Social media following an asset *

**Job type**: Permanent full time
**Start date**: January 2023
**Salary**: Commensurate with experience

Fully paid health and dental benefits

Milestone bonus

Performance bonus

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