Market Researcher

4 months ago

Burnaby, Canada Alba Inc Full time

**Responsibilities**:

- Market and industry trend analysis: In-depth research and analysis of market trends within and outside the multimedia light editing (desktop/page) industry, and provide strategic recommendations to respond to market changes.
- Competitive Intelligence Collection: Regularly collect, organize and analyze competitive information to provide the department with suggestions for competitive advantage.
- User research: Create user profiles and usage scenarios through user research in target markets to provide a theoretical basis for the department's brand positioning and product strategy development.
- Market positioning and analysis: assist in determining the target market, and market segmentation, drill down, and provide targeted market positioning strategy.
- Ads production: Understand the iterative direction and functional requirements of the department's product side, design test intent, and can produce high-quality Facebook Ads materials.
- Data Mining and Analysis: Utilize various analysis tools and data mining methods to dig deep into the logic behind the data and summarize the output.
- Report Writing and Presentation: Write high quality market analysis reports and be able to present data and insights in a clear and concise manner to the department head and product team.
- Collaborate with teams: Work closely with marketing, product and R&D teams to ensure full execution of the strategy.

**Job Types**: Full-time, Permanent

**Salary**: $65,000.00-$90,000.00 per year

**Benefits**:

- Dental care
- Paid time off
- Tuition reimbursement

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing Research: 3 years (required)
- Market and Industry Trend Analysis: 3 years (required)

**Language**:

- Mandarin (required)

Work Location: In person

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