Media Relations Specialist

5 months ago


Winnipeg, Canada Canadian Museum for Human Rights Full time

**Overview**

The Canadian Museum for Human Rights (CMHR) is a national museum dedicated to the evolution, celebration and future of human rights. It is the first national museum in Canada to be built outside the National Capital Region. Located in the heart of Canada in Winnipeg, Manitoba, the CMHR rises from the Prairie earth at The Forks, which has been a meeting place for over six thousand years.

The CMHR delivers an immersive, interactive and memorable experience for visitors of every background, age and ability. Each visitor has access to a fully reinvented museum experience that reflects a design approach that sets new Canadian and world standards for inclusion and universal accessibility.

We are seeking talented individuals who are motivated to share their passion and commitment to join our team. Together, we aim to enhance the public's understanding of human rights, to promote respect for others, and to encourage reflection and dialogue.

**_ Purpose of Position_**

The Canadian Museum for Human Rights (CMHR) is centered around the idea that respect and understanding of human rights can serve as a positive force for change in the world. The Media Relations Specialist will support our collective efforts to build a workplace culture that is inclusive, equitable, innovative and focused on inspiring action.

Reporting to the Director, Public Affairs, the Media Relations Specialist is responsible for providing professional media relations support for the Canadian Museum for Human Rights (CMHR). The special focus of this position is the maintenance of open, positive ongoing relations with local, regional, national and international media as well as maintaining existing and building new relationships with travel and niche media.

The incumbent will be a strong and thoughtful communicator, critical thinker and innovator, and will bring a collaborative approach to their role.

**_Key Responsibilities_**
- Contributes to a culture that promotes respect, equity, inclusion and innovation and models anti-racist and accountable behaviours.
- Serves as the primary media contact for the organization in both English and French and responds to media requests in a timely manner. Prepares media coverage analysis report on issues of interest to the CMHR.
- Arranges interviews; prepares media kits; organizes news conferences and media events. Writes media lines, news releases, backgrounders, social media posts, speeches and other corporate documents as required.
- Provides media relations support, advice, and counsel for CMHR staff and designated spokespersons
- Provides guidance to senior management by recommending response statements and researching, monitoring and reporting trends/issues in the media.
- Works with staff, external media, and other contacts to tell the CMHR’s story through a variety of mediums, including generating proactive media coverage.
- Develops and executes annual proactive media relations strategies to demonstrate the Museum’s progress against its strategic objectives.
- Develops proactive media response statements including key messages.

**_ Required qualifications_**
- Education at the post-secondary level in a related field (e.g., a university or college degree in journalism, communications, or public relations) _and _5+ years’ experience in at least one area of communications (e.g., public relations, internal communications, writing and editing, media relations, respondent relations), or_ _an equivalent combination of education, training and/or experience.
- Commitment to human rights principles, including respect, equity, inclusion and dignity for all.
- Strong experience and understanding of media relations.
- Demonstrated experience handling critical communication issues under extreme pressure.
- Knowledge and understanding of media trends and what makes “news” and why.
- Ability to present facts in language and style that is appropriate to the target audience.
- Demonstrated excellence in writing and editing skills; the ability to inform others, increase awareness, persuade or change behavior.
- Ability to work well under pressure and with tight deadlines, and adept at handling simultaneous priorities.
- Ability to exercise good judgment and decision making.
- Ability to adapt approach and solutions to the needs of the situation.

**_Desired qualifications_**
- Ability to communicate with proficiency in both official languages, oral and written.
- Possess an existing network with a variety of media outlets.
- Experience in human rights, social justice, or law.

**_ Official Language Proficiency_**

**If bilingual**:
***

C - Oral Proficiency (Advanced), B - Written Comprehension (Intermediate), B - Written Expression (Intermediate)

**_ Other_**
- Work is in an office environment. May require long periods at a desk, reading lengthy documents, and time in front of a computer.
- May be required to be on call on weekends and evenings.
- Will require irregular hours with short



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