Chief Content, Product Growth

4 months ago

Vancouver, Canada TOP Agency Full time

About the job Chief Content, Product Growth

**Chief Content, Product Growth - National Today**
- Can you _determine the operating model and content approach that will offer the greatest value _while also _leading its administrative, operational, and creative functions.

If you have experience in administrative, operational, and creative functions of content as a strategic marketing and communications function in the business then we might have your next great job role.

Some things to know about us:
First, we're not like every other digital media company. We believe in the power of data. We embrace new tools and technology. We swoon over an elegant process or system. We love blueprints and playbooks. If it ain't broke, optimize it. As a result, we're growing faster than pretty much any other digital media startup.

Second, we work a little differently. National Today is part of a network of websites that utilizes a unique blend of data, PR, and SEO to launch and scale websites at an unprecedented rate. We're redefining what the digital media game plan looks like to build a portfolio with unicorn potential.

Third, we're known for our flexible work environment. Not only are we fully remote, but we actually coordinate remote culture and team-building activities on a global basis. Need to work unusual hours or pick up your kids at a set time each day? No problem, we've got your back.

Does any of this get you super excited? Are you ready for potentially the best professional experience of your career?

**Requirements (unless you convince us otherwise)**

1. Previous work experience in a similar role (Product Growth, Content, Media)

2. Leadership experience in creative strategy, coordinated content operations, channel optimization, brand consistency, audience segmentation, translation/localization, and meaningful measurement of contents value to the business.

3. Experience of developing SEO focussed content strategies intended to deliver against key performance metrics.

**Duties**:

- Design and implement content strategies, plans and procedures that support and extend marketing and communications initiatives, both short and long-term, and establish a continuously evolving content practice
- Set comprehensive goals for performance and growth for content as a strategic function in the business
- Leverage market data to develop content themes/topics, then execute a plan to create the assets that support a point of view and lead to critical behavioral metrics
- Supervise the management and maintenance of audience content inventories and audits, customer journey maps, SEO strategies, and competitive audits
- Establish standards, systems, best practices, and workflow processes for managing the content lifecycle, including requesting, producing, distributing, promoting, measuring, and retiring content, including ensuring all content is consistent with brand, style, quality, tone of voice, and optimized for the various user experiences and across all appropriate channels
- manage the efforts of other teams writers, editors, producers, and content managers
- Conduct ongoing usability tests to gauge content effectiveness; Gather data and handle analytics (or supervise those who do) and make recommendations based on those results; work with owners of content to revise and measure content and marketing goals
- Establish performance goals and oversee ongoing measurement protocols to evaluate and optimize content effectiveness. This includes gathering data and handling analytics (or supervising those that do), as well as making recommendations based on performance results
- Ensure a consistent enterprise-wide approach for content, including implementing meta tag structures, structured content, and translation strategies where appropriate

**About National Today**

National Today is the worlds most popular website for holidays and special celebrations. National Today receives millions of visitors each week, with the popularity of our holidays providing a unique and fresh vantage point from which blue chip brands can engage with consumers. By celebrating the occasions that bring people together, weve created a powerful community of global significance.

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