Data Analyst

2 weeks ago

Toronto, Canada Wavemaker Full time

**About Wavemaker**
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

- deep knowledge we have of our clients’ business
- confidence to challenge what’s gone before
- the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company

**Brief**
**D**
**escription**:
**Three**
**Best Things About the J**
**ob**:

- Work in a dynamic team of data and analytics specialists serving high-profile brands
- Drive innovative new approaches to automated reporting and data-driven decision making
- Connect the dots between marketing investment and business results using a creative approach

**Key R**
**esponsibil**
**ities of the R**
**ole**:

- Aids the analytics team in measuring the success of media campaigns, comparing a performance to the client’s objectives and constantly seeking ways to improve the accuracy or timeliness of this measurement
- Provides support to the analytics team in conducting client-specific analyses across all media channels and ensures that Wavemaker has access to the appropriate data
- Contributes to the design and measurement of new tactics deemed appropriate in furthering the client’s objectives
- Collaborates with internal and external business intelligence groups on the development of various databases and dashboards
- Responsible for Maintenance on key projects
- Will assist in Quality Assurance process
- Data Management - Assist in providing data points for client dashboards

**What You Will N**
**eed**:

- Minimum of two years of experience in a data management or marketing analytics role
- Intermediate skills in writing and reading SQL, R and/or Python code
- Intermediate skills in business intelligence tools such as Tableau, Datorama or PowerBI (minimum 1-2 years in building dashboards)
- Ability to query relational databases such as MySQL or SQL Server
- Advanced skills in Microsoft Excel VBA
- Experience in working with data from various media channels including digital, search engine marketing, social, and traditional
- Experience in conducting a business analysis to collect requirements from non-technical stakeholders, while managing their expectations at the same time
- Experience in communicating technical terms to non-technical people, and helping them understand why change is required to achieve a specific goal or to complete a project
- Knowledge of media analytics concepts, syndicated media data sources, third party ad serving platforms, and media buying platforms would be beneficial

**Qualities**:

- An independent, self-driven individual with highly responsible nature
- A team player with natural curiosity and a desire to do things differently
- An understanding of the broader media landscape and its impact on communications campaigns and strategies
- Desire to work in a dynamic, client-focused agency environment
- Proactivity in seeking solutions to unique and complex problems
- Methodical, organized, with high attention to detail
- Ability to prioritize multiple projects
- Embraces PACED (Passionate, Agile, Collaborative, Entrepreneur, Diversity) core values

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