Retention Marketing Coordinator

1 week ago

Toronto, Canada Knix Full time

Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.

**About You**:

- You are adaptable and self-motivated.
- You thrive in a dynamic work environment with tight deadlines and fast turnaround times.
- You love the hustle and it excites you.
- You’re a collaborative team player but know when to hunker down and get things done independently. You are comfortable flexing between both.
- You are highly organized with a strong attention to detail. Moving parts and last-minute changes happen but it doesn’t scare you.
- Above all, you’re proactive, positive, and inspired by Knix and our mission

**The Opportunity**:

- Working closely with Retention Marketing Managers to implement lifecycle strategy and execution roadmap using CDP (Customer Data Platform).
- Understanding customer lifecycle and identifying opportunities for personalized communication.
- Embracing the test and iterate mindset and playing an active role in devising, executing, and analyzing tests.
- Managing the upkeep of the testing calendar and results.
- Supporting other permission-based operations and projects.

Additional duties and responsibilities may be added during the course of employment.

**Qualifications**:

- A background in DTC/E-commerce or agency experience and experience with ESP’s and Shopify is considered a bonus.
- Bachelor’s degree in Marketing, Business, or a related field is required.
- Highly organized with a strong attention to detail.
- Ability to manage multiple tasks accurately while reacting with urgency and reprioritizing as needed.
- Background or understanding in customer acquisition, re-engagement, and retention strategies.
- Demonstrated a strong work ethic and a willingness to learn, with enthusiasm being a must.

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