Search Engine Marketing Specialist

2 weeks ago


North York, Canada Triton Canada Inc Full time

We are seeking a skilled and dynamic **Search Engine Marketing (SEM) Specialist** to join our team. As an **SEM Specialist**, you will be responsible for developing and executing effective digital marketing strategies, including PPC, SEO, and other digital channels.

**Responsibilities**
- Plan, create, and optimize PPC campaigns on platforms such as Google Ads and Microsoft Ads.
- Test and monitor campaign performance, conduct keyword research, manage bidding, and track ROI.
- Improve paid search performance using industry best practices within established revenue.
- Manage multiple campaigns at any given time with a focus on achieving ROI goals.
- Optimize copy and landing pages for paid search engine marketing campaigns.
- Track, record, and report SEM performance metrics on a regular basis.
- Monitor website performance using analytics tools (e.g., Google Analytics) and generate reports to track key metrics, conversions, and user behavior. Use data insights to optimize campaigns, improve website performance, and enhance user experience.
- Stay up-to-date with industry trends, search engine algorithm changes, and emerging digital marketing strategies. Continuously improve knowledge and skills in PPC, SEO, CRO, and other digital marketing areas.
- Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
- Identify opportunities for incorporating new technologies to drive innovation and improve campaign performance.

**Qualifications**
- Bachelor's degree in Marketing/Advertising, or a related field, with focus on digital tools.
- 2-3 years of PPC & SEO experience with proven knowledge of campaign setup, ad creation, keywords research.
- Strong knowledge and experience in Google Ads, Microsoft Ads, Google Analytics, and Google Tag Manager.
- Experience with bid management tools.
- Strong analytical skills and familiarity running A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Proficiency in keyword research tools and techniques, ad copywriting, and campaign optimization strategies.
- Solid understanding of PPC metrics, conversion tracking, and data analysis.
- Google Ads / Microsoft Ads certified is preferred.
- Excellent written and verbal communication skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
- Ability to travel to Toronto offices as well as work from home.

**Job Types**: Full-time, Permanent

**Benefits**:

- Company events
- Dental care
- Extended health care
- Flexible schedule
- Paid time off
- RRSP match
- Vision care
- Work from home

Work Location: Hybrid remote in North York, ON M2J 5B5


  • Marketing Specialist

    4 weeks ago


    North York, Canada INKAS Armored Vehicle Manufacturing Full time

    **Company** 2M7 Financial Solutions Inc. is a dynamic and innovative company in the Financial Services industry, committed to providing cutting-edge solutions to our clients. **Position** **Key Responsibilities**: - Develop, monitor, analyze, and report on the success of marketing campaigns, ensuring they align with our overall marketing objectives. -...


  • North York, Canada Amvic Corporation Full time

    Work Term: Permanent - Work Language: English - Hours: 32 hours per week - Education: Bachelor's degree - Experience: 1 year to less than 2 years **Work setting**: - Manufacturing or production - Construction industry **Tasks**: - Train and supervise staff - Advise clients on advertising or sales promotion strategies - Assist in the preparation of...


  • North York, Canada Qode Social Media Marketing Full time

    This is an in-office position only. Your primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google Ads accounts and maximize the return on our...

  • Digital Marketer

    4 days ago


    North York, Canada 1CM Inc. Full time

    **Position Overview**: The SEO & Digital Marketing Specialist will play a pivotal role in driving 1CM Inc.'s online visibility, traffic, and digital engagement. This role requires a deep understanding of SEO best practices, current digital marketing trends, and data analytics. **Key Responsibilities**: **SEO (Search Engine Optimization) **Conduct thorough...


  • North York, Canada Express Repair Inc Full time

    Education: Master's degree - Experience: 3 years to less than 5 years - or equivalent experience **Asset languages**: - Russian - Hebrew **Work setting**: - Business **Tasks**: - Write and edit advertising copy **Certificates, licences, memberships, and courses**: - Bing Ads Accreditation - Google¿AdWords¿Certification **Computer and technology...


  • North York, Canada InCom Real Estate Web and e-Marketing Solutions Full time

    **DIGITAL MARKETING MANAGER** Are you a marketing professional looking for a new opportunity that offers extraordinary growth and responsibility? iNCOM is looking for an innovative marketer who is results-driven - we are especially interested in someone with in-depth and practical knowledge of digital marketing with an eye for lead generation for our...


  • York, Canada European & Khayeri Flooring Full time

    **About us** Starting in 2001, European & Khayeri Flooring was first to market with several high-end, innovative products in Canada like multi-layered and Wide Plank Engineered Flooring. Bringing our brands to life and making them relevant for today’s consumers takes vision, passion, and an innovative mindset. If you can bring that into the mix, we know...

  • Marketing Specialist

    4 weeks ago


    North York, Canada Construction Services Full time

    We are seeking a motivated and enthusiastic individual to join our team as an Entry-Level Marketing Specialist. If you have a passion for marketing, and a desire to grow in a dynamic environment, this is the perfect opportunity for you with the potential for a rewarding full-time position. **Job Type**: Part-time Part-time hours: 15 per week **Salary**:...

  • Sales Specialist

    6 days ago


    North Vancouver, Canada Alpine Digital Marketing Full time

    We are a pioneer digital marketing company, based in Vancouver, Canada, seeking a motivated and dynamic Sales Specialist to join our team. This role involves telephone, in-person, and online negotiations, offering a competitive salary with a commission on sales. **Responsibilities**: - Conduct telephone, in-person, and online sales negotiations to secure...


  • North Bay, ON, Canada WoorkTimee Full time

    WorkTime is a leading IT company that has been operating on the market since 1998. The company specializes in the development and marketing of monitoring software, which is currently in high demand. We're searching for a Junior Marketing Specialist to join our team. Website Tasks Job description: • Identifying and analyzing key competitors,...


  • North York, Canada ARS - Global Emergency Management Full time

    **ARS / Global Emergency Management** is a proud leader in disaster mitigation and property restoration. With a commitment to quality and over 60 years of experience, we are dedicated to meeting the needs of insurers, agents, brokers, and most importantly, the policy holder. We serve property owners of all types with restoration services resulting from...


  • North York, Canada TLN Media Group Full time

    If you are excited by the prospect of supporting a dynamic team in television media, in addition to playing a pivotal role in representing Canada’s most influential multicultural media organization, then this is the job for you! **About the Role** The Marketing & Communications Specialist will be responsible for implementing and coordinating all...

  • Digital Ads Expert

    4 weeks ago


    North York, Canada INKAS® Group of Companies Full time

     • Execute and optimize digital advertising campaigns across major social platforms and search engines• Develop and implement strategies to enhance brand visibility, engagement, and lead generation• Stay updated on industry trends, algorithm changes, and emerging platforms• Utilize major analytics tools to track, analyze, and report on...

  • Digital Ads Expert

    4 weeks ago


    North York, Canada INKAS® Group of Companies Full time

     • Execute and optimize digital advertising campaigns across major social platforms and search engines• Develop and implement strategies to enhance brand visibility, engagement, and lead generation• Stay updated on industry trends, algorithm changes, and emerging platforms• Utilize major analytics tools to track, analyze, and report on...

  • Marketing Agent

    1 week ago


    North York, Canada Green Oil Inc Full time

    If you have great communication skill and be able to work independently, then this may be a good opportunity for you to start a rewarding career. GOI recycles Used Cooking Oils (UCO) collected from restaurants and commercial buildings. Our UCO is used for animal nutrition and a feedstock to biodiesel producing companies to generate renewable energy. The...


  • North York, Canada Beauty Nut Inc Full time

    **Digital Marketing Specialist** Location: Toronto (Finch/Arrow Road) Company: Beauty Nut (Skin Care) Type: Permanent Term: Full-time **Are you nuts about Beauty? Join our growing team!** Beauty Nut is the new Canadian authority in premium botanical beauty. We are the producers of premium, organic, and 100% natural hair, skin, and body products made...


  • North York, Canada InCom Real Estate Web and e-Marketing Solutions Full time

    InCom Web Solutions & e-Marketing (InCom) is a leading provider of Real Estate Web & e-Marketing Solutions for Real Estate professionals. We are seeking a highly motivated, focused and results-driven **Customer Success Specialist.** With InCom's all-in-one lead generation platform and managed advertising services, Realtors can generate real estate leads,...

  • Digital Ads Expert

    4 weeks ago


    North York, Canada INKAS® Group of Companies Full time

     • Execute and optimize digital advertising campaigns across major social platforms and search engines• Develop and implement strategies to enhance brand visibility, engagement, and lead generation• Stay updated on industry trends, algorithm changes, and emerging platforms• Utilize major analytics tools to track, analyze, and report on...

  • Digital Ads Expert

    4 weeks ago


    North York, Canada INKAS® Group of Companies Full time

     • Execute and optimize digital advertising campaigns across major social platforms and search engines• Develop and implement strategies to enhance brand visibility, engagement, and lead generation• Stay updated on industry trends, algorithm changes, and emerging platforms• Utilize major analytics tools to track, analyze, and report on...

  • Digital Ads Expert

    4 weeks ago


    North York, Canada INKAS® Group of Companies Full time

      • Execute and optimize digital advertising campaigns across major social platforms and search engines • Develop and implement strategies to enhance brand visibility, engagement, and lead generation • Stay updated on industry trends, algorithm changes, and emerging platforms • Utilize major analytics tools to track, analyze, and report on...