Sales Trainer

3 weeks ago


Dartmouth, Canada Steele Auto Group Full time

Steele Auto Group is committed to providing the Best Customer Buying Experience and to solidify ourselves as the “Trusted Destination for Everything Auto” for employees and customers alike.

**Steele Auto Group** is seeking a **Sales Trainer** to join our growing team

As an employee of Steele Auto Group, we always put you first. You can expect competitive compensation packages with flexible health and dental plans to match your needs. Our Employee and Family Assistance program offers a portfolio of healthcare services to keep you and your family healthy. As Atlantic Canadas Largest Automotive Dealer Group, we offer an industry-leading retirement savings plan with employer match and opportunities for growth and advancement to support our employees' futures.

As a **Sales Trainer**, you are responsible for providing sales training to new and existing sales people, as well as sales managers. The Sales Trainer will ensure that the sales team are trained to perform their job duties using best practices and are capable of adhering to sales process and compliance. Through the course of their duties, the Trainer will be expected to design, create, develop and implement training initiatives to ensure the ongoing success of the program and the team.

**Responsibilities include but are not limited to**:

- Provide leadership for developing and directing training initiatives for all employees in the program
- Design, develop, and deliver training programs that cover all aspects of the sales process
- Actively ensure training records are accurate
- Ensure efficacy of training provided in driving increased sales
- Adapt training techniques to the learning style of the employees
- Support training activities, providing input on cross-training strategies
- Develop and assist in the implementation of Continuous and Process Improvement ideas
- Demonstrate extensive knowledge and skills of training policy
- Design and develop materials for all technical systems training
- Present course material to employees through a traditional classroom approach, one-on-one coaching, or other methods as required
- Perform training needs analysis by assessing the skill level, performance, and competence of each learner
- Conduct validation activities, exams, and formal training plan reviews or updates, as applicable; make recommendations based on results
- Suggest improvements to be made in training processes to senior management
- Monitor training systems and advise executive team on system performance; publish statistics regarding performance against set goals
- Promote and advocate the concepts of peak performance and self-improvement across the organization
- Provide weekly update to human resources on the progress of all participants
- Track participant enrolment, progress, marks, and other information by maintaining a database
- Establish and maintain familiarity with the latest in texts, materials, teaching aids, and training techniques relevant to the organization and its goals and objectives
- Generate positive attitudes and high morale in employees by nurturing a culture of cooperation and the enthusiasm

**Requirements**:

- 5+ years’ experience in the sales department
- Minimum 2 years of direct work experience as a corporate or educational trainer in the automotive industry
- Direct knowledge of sales training methodologies
- Direct experience assessing training needs, creating training materials to fulfill those needs, and then delivering the training
- Excellent at creating high quality presentations using a variety of technologies (e.g. WebEx, Microsoft PowerPoint, LCD projectors, etc.)
- Advanced written and oral communication skills, with the ability to communicate with individuals at all levels of learning
- Knowledge of motivational, perceptual, and emotional forces and how they affect the learning process
- Demonstrated ability to train, coach, evaluate, and improve others
- Able to custom-fit training materials around individual needs
- Excellent listening, observing, and questioning skills
- Motivated, energetic, goal-oriented, and positive outlook
- Able to build and maintain lasting relationships with other departments, key business partners, and other stakeholders

**Why Steele Auto?**
- Competitive compensation package with flexible health and dental plans
- Virtual healthcare and mental health/wellness support programs
- Employee and Family Assistance Program
- Industry-leading Retirement Savings Plan with employer match
- Opportunities for career growth and advancement
- A safe, inclusive, and dynamic work environment



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