Social Media Specialist
1 week ago
The Social Media Specialist supports the implementation of Sheridan’s social media plan to support prospective and current student audiences. The incumbent collaborates with stakeholders throughout Sheridan and drives the adoption of social media best practices and technologies across programs and departments. An enthusiastic and passionate advocate for social media, the incumbent focuses on content creation, provides guidance on social media policies, procedures, and guidelines, and delivers social media training. The incumbent interacts with Sheridan’s audience in real time through core channels, acting as a key liaison for the College, participating in online conversations to answer questions, offer solutions, mediate conversations, create content for feeds and spark discussion on various social networking sites. Social media is a highly complex and nuanced environment, so demonstrated experience in reputation management is required.
**What You’ll Be Doing**
- Working with Sheridan’s stakeholders in various Faculties and departments to implement social media best practices and technologies.
- Proactively generating content for Sheridan’s main social channels to drive prospect and current student engagement with Sheridan’s social channels, and to drive traffic to the main website and Sheridan Central.
- Coordinating the prospective and current student social media editorial calendar, including takeovers.
- Interacting proactively with online communities in various platforms, including monitoring for potential issues requiring intervention and responding as needed.
- Responding to inquiries and generating discussions, while liaising with other departments such as the Contact Centre and International to optimize their social media responses.
- Working with the Manager, Social Media to develop an ongoing communication strategy and publishing calendar based on Sheridan’s Strategic Plan and community feedback.
- Supports the creation of engaging and student-centric social media content to promote Sheridan’s key initiatives, events, and priorities as needed.
- Delivering formal training to Sheridan staff in various Faculties and Departments to ensure they are knowledgeable in social media best practices.
- Providing holistic analysis of Sheridan’s social media tactics to better understand how they can benefit the larger Communications plans; identifying goals and recommending channels and tactics to optimize the institution’s reach and impact.
- Identifying Sheridan advocates and storytellers to feature on Sheridan’s social media channels.
- Performing Other duties as assigned.
**About You**
- You have excellent oral and written communication skills, and have extensive branded content creation experience.
- You use your interpersonal skills to build working relationships and are well-versed in reputation management.
- 3-year diploma/degree in Marketing, Communications, Advertising, Journalism, Media, Public Relations, or related field along with a minimum of 3-years experience in online marketing with focus on social media including business experience using enterprise social media software platforms including as Meltwater, Brandwatch and Hootsuite Enterprise.
- Experience in reputation management, communications, customer service, advertising, public relations, or online marketing.
- Have graphic design, and content development experience.
- Experience crafting media campaigns for large-scale post-secondary initiatives and events.
- Experience with various technologies such as social media Customer Relationship Management (CRM), monitoring and measurement and Google Analytics and campaign tagging.
**Who We Are**
- For more information, visit: Why Work at Sheridan
**Other Details**
**Faculty/Department**: Communications, Public Affairs, Marketing
**Primary Work / Campus Location**: Trafalgar (may be assigned activities at any Sheridan campus)
**Reference #**: J0224-1228
**Work Categorization**: Hybrid Position | On-site at least 3 days / week
**Employee Group**: Support Staff - Permanent
**Payband**: H
**Hourly Range**: $35.06 - $40.71
**Hours**: 8:30 am - 5:00 pm, Monday to Friday
**Hours/Week**: 37.5
**Application Deadline**: March 1, 2024
- Sheridan is deeply committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Mississaugas of the Credit First Nations, Anishinaabe Nation, Huron-Wendat and the Haudenosaunee Confederacy. Sheridan is situated on these lands and it is our collective responsibility to honour and respect those who have gone before us, those who are here, and those who have yet to come. We are grateful for the opportunity to be working on this land._
- You may be asked to provide copies of your educational credentials at the time of interview. Upon hire, we require official confirmation of educational credentials and Canadian equivalency assessments, if app
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