Associate Ecommerce
3 weeks ago
At Clorox, we champion people to be well and thrive by doing the right thing, putting people at the center, and playing to win. Led by our IGNITE strategy, we build brands that make a positive difference in people’s lives around the world. And we know that success requires head, heart, AND guts — all three, every day — coming together to work simpler, faster, bolder, and more inclusively. Interested? Join us to
IgniteYourCareer
Your role at Clorox:
Reporting to the Senior Digital & eCommerce Marketing Manager, the Associate Manager eCommerce & Digital will be responsible for executing the eCommerce & digital strategy online. Responsibilities include digital shelf management across all retailers’ websites, demand creation execution as well as total eComm business analytics & reporting. This position will provide support across all Clorox brands.
In this role, you will:
eCommerce Digital Shelf Management.
Lead the digital shelf online. Requires coordinating with external vendors and internal brand teams to collect, organize, improve and disseminate branded content.
Implement best practices and strategies across all brand copy and images. Ratings & Reviews planning and execution (sampling, influencers, Vine, etc.).
Ownership of automated platform for more efficient content management and publication. Lead initial implementation and ongoing maintenance and training
eCommerce Demand Creation Media Planning and Buying.
Work directly with retailers such as Amazon, Walmart, Staples.ca, Well.ca, SDM, on eCommerce media planning and booking, as well as creative execution
Coordinate with sales and marketing teams to align demand creation campaigns to merchandising promotions and key pulse periods
Manage relationship with search agencies (Stackline, Criteo, etc.); setting objectives, aligning targets and ensuring reporting is on track.
Improve performance of SEO campaigns including bidding, adding keywords, campaign and keyword optimization and analysis
Reporting & Analytics.
Generate monthly and quarterly analytic reports detailing metrics, and make recommendations on improvements through testing and new tactics.
Leverage automated platforms to understand and discover insights and be able to turn these into actions.
Budget Management.
Manage digital and eCommerce marketing budget across all brands
Responsible for PO creation, invoicing, spend tracking, budget reconciliation, and reporting to digital/eCommerce team, brand teams, and finance on a monthly basis
General.
Ad-hoc project needs from the eCommerce team. Evangelize, influence and educate stakeholders about eCommerce and best practices
What we look for:
- 3-5 years Digital Marketing, eCommerce or Agency experience, Media Planning/Buying
- Excellent verbal and written communication skills. Experience preferred in writing, editing and crafting content for digital purposes
- Analysis & insights experience in a Digital, Sales or eCommerce capacity
- Proven ability to identify opportunities and proactively propose solutions
Skills and Abilities:
- Outstanding organizational skills and the ability to simultaneously handle multiple projects while meeting deadlines
- In-depth knowledge and understanding of retailer online platforms and their functionality and limitations (Amazon.ca, Walmart.ca, Staples.ca, PCexpress.ca, etc.) and how they can be leveraged for different categories
- Solid understanding of Digital and eCommerce metrics, analytics, and ability to generate, analyze and interpret data
- Knowledge of media strategy, KPIs and planning procedures
- High level of curiosity & proactivity as the eCommerce and digital industry evolves so must we
- Experience writing, editing and crafting content for the online space
- High proficiency in Excel (including Pivot tables)
- Good technical understanding and can pick up new tools quickly
- Are currently an online shopper yourself
Workplace type:
We seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.
At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives
here
Benefits we offer to help you be well and thrive:
- Competitive compensation- Generous 401(k) program in the US and similar programs in international- Health benefits and programs that support both your physical and mental well-being- Flexible work environment, depending on your role- Meaningful opportunities to keep learning and growing- Half-day Fridays, depending on your location
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