Intermediate Advisor, Communications and Marketing

2 weeks ago

Ottawa, Canada University of Ottawa Full time

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**Job Type**:
Employee

Duration in Months (for fixed-term jobs):
N/A

Job Family:
Communications and Marketing (JF)

of Open Positions:
1

Faculty/Service - Department:
Communications

Campus:
Roger Guindon Hall

Union Affiliation:
SSUO

Date Posted:
March 07, 2024

Closing Date:
March 18, 2024

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above

Hours per week:
35

Salary Grade:
SSUO Grade 10

Salary Range:
$75,743.00 - $95,678.00

About the Faculty of Medicine

Welcome to the University of Ottawa Faculty of Medicine, the first and largest bilingual medical faculty in Canada. Our learners have access to state-of-the art facilities and specialized institutions as they learn alongside world-class physicians and scientists. Consistently ranked among the top 10 medical schools in Canada, our faculty is among the top faculties of medicine in the world for research impact in biomedical and health sciences.

Position Purpose:
Promote the Faculty of Medicine’s research strengths and findings to a range of audiences in a clear and engaging manner through the use of various digital tools in order to enhance the Faculty’s image and reputation. Provide expert advice to members of the faculty or service with regard to writing and presenting digital content to ensure that it is of high quality and complies with relevant policies and procedures.

In this role, your responsibilities will include:
Strategic Planning: Designs and implements innovative digital communication strategies to ensure that the faculty or service’s websites display high quality content in optimized formats. Conducts analyses and surveys to ensure that these strategies meet the needs of the faculty or service, and issues recommendations.

Content development: Lead development and writing of various digital content (for example web and social media content, presence in local and national medias, annual reports or accreditation reports) and arranges for its timely dissemination in order to increase the visibility of research conducted at the Faculty of Medicine and of researchers within the Faculty, the University of Ottawa, to non-academic organizations, and to the broader public, but not exclusively.

Web Content: Drafts, edits, and maintains content on faculty or service websites while ensuring language quality, compliance with relevant standards, and search engine optimization. Develops multimedia promotional materials and edits photos and videos as required. Manages the faculty or service’s multimedia accounts and as required, interacts with users and responds effectively to comments.

Expert Advice: Provides expert advice to members of the faculty or service with regard to the presentation and writing of digital content and the use of the web as a marketing and communication tool to optimize use of new technology and media platforms. Trains and guides representatives in the faculty or service to ensure compliance with relevant policies and procedures and to ensure that digital content management activities run smoothly.

Project Management: Plans and manages digital communication projects. Defines the scope of the project, determines its steps, monitors relevant progress, makes adjustments throughout the process and ensures efficient communication between stakeholders while reflecting a positive professional image of the Faculty of Medicine.

Marketing: In collaboration with relevant Faculty stakeholders, participate in developing the content used as promotional material in order to increase enrollment for and enhance the reputation of Faculty of Medicine research-based programs.

Documentation: Archives web-based information for future reference. Drafts and updates internal documents about the procedures, processes and systems used in updating web content.

What you will bring:
Essential Qualifications- Knowledge of marketing and communications principles normally acquired through a university degree in a related discipline or an equivalent combination of education and work experience.- Minimum 3 to 5 years of demonstrated experience in a similar role.

Other Qualifications- Demonstrated superior writing and/or production skills to draft, compose and edit a wide range of written and/or photo/video-based materials, including research stories, reports, summaries, website, social media, graduate research program brochures, annual reports, etc.- Ability to quickly assimilate complex information and translate it into plain language for a variety of non-academic audiences.- Autonomy, creativity and drive to actively seek stories and opportunities for research dissemination.- Extensive knowledge of contemporary communication practices and techniques; demonstrated experience in advanced strategic digital communications; and advanced knowledge and proven experience in creating content for digital channels.- Demonstrated ability to create, build and maintain relationships and

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