Assistant Shopper Marketing Manager

7 months ago

Markham, Canada The J. M. Smucker Company Full time

Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Company. For more than 120 years, The J.M. Smucker Company has brought families together to share memorable meals and moments. Guided by a vision to engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. In consumer foods and beverages, its brands include _Smucker's_®, _Folgers_®, _Jif_®, _Dunkin’ Donuts_®, _Crisco_®, _Café Bustelo_®, _R.W. Knudsen Family_®, _Sahale Snacks®, Smucker's_® _Uncrustables_®, _Robin Hood_®, and_ Bick’s_®. In pet food and pet snacks, its brands include _Rachael Ray_® _Nutrish®, Meow Mix®, Milk-Bone®, Kibbles 'n Bits®, Natural Balance®, _and _Nature’s Recipe®_. The Company remains rooted in the _Basic Beliefs_ of _Quality, People, Ethics, Growth,_ and _Independence_ established by its founder and namesake more than a century ago. For more information about our Company, visit

- At Smucker, we provide a nurturing, collaborative and inclusive environment giving each employee the opportunity to contribute and thrive in their own unique way. We want you to become part of the Smucker Family; to become part of our journey of growth and thriving together. Join Smucker and experience a place where everyone can be their whole self, is respected, included and treated equitably, has a voice and can make an impact.

Our Company remains rooted in the values established at our founding and as defined by our Basic _Beliefs_ and Our Commitment to Each Other. For more information about our Company, visit


Position Title: Assistant Manager, Shopper Marketing

Reports To: Manager, Shopper Marketing

Location: Markham, Ontario (Hybrid Work model)

The Assistant Shopper Marketing Manager will lead national and account specific omni-channel activations for assigned categories/brands and retail partners. The incumbent will assist in the development of shopper strategy and annual plans, leveraging key brand and retailer priorities and shopper insights to develop breakthrough programs driving profitable growth. They will collaborate cross functionally across multiple teams (Brand, Sales, Insights, Trade, Category and Finance) to ensure shopper marketing programs are appropriately supporting Canadian strategic initiatives.

ESSENTIAL JOB FUNCTIONS SUMMARY

Strategy and Analytics
- Assist in the development of annual shopper marketing plans and customer presentations for assigned categories and retailers
- Collaborate with category management and shopper insights to identify trends and actionable shopper and retailer insights
- Demonstrate clear understanding of brand and customer key strategies and priorities

Project Management and Execution:

- Lead development of seamless end-to-end execution, including creative, printing, and distribution, of national and account specific programs
- Collaborate with cross functional teams, field teams, and agency partners to execute omni-channel activations with excellence
- Lead coupon management, including redemption analysis and executing cross category coupon blitz programs
- Develop and maintain shopper marketing budget, including managing purchase orders, invoice payments and budget reconciliations
- Develop and manage project timelines and trackers, communicating project progress to key stakeholders
- Manage legal approval submissions, including creative, contracts and NDAs
- Track and archive internal and competitive executions, including images of in-store POS, flyers and digital creative

Relationship Building
- Build relationships with key cross-functional stakeholders, agencies and vendor partners

QUALIFICATIONS
- Relevant Degree or Diploma or equivalent experience (Marketing focus an asset)
- 2+ years of experience in brand marketing, shopper marketing, sales, and/or category management is required
- Creative and innovative thinker that’s results orientated and comfortable challenging the status quo
- Demonstrated ability to manage multiple projects with competing deadlines and resource needs
- Experience working with teams, preferably cross-functional teams
- Proficiency in both strategic thinking and attention to detail
- Excellent analytical, problem solving, and communication skills
- Strong initiative and ability to work independently

Smucker Foods of Canada Corp. is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age or other legally protected status. Should you require any assistance or accommodation within any step of the recruitment and selection process, please make them known when contacted and we will work with you to help meet your needs. Accommodation may include but is not limited to

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