Social Media Coordinator

2 weeks ago


Toronto, Canada Pinnacle Full time

**Job Title**: Social Media Coordinator

**Direct Report**: Content Manager

**Location**: Toronto/Hybrid

**Job Purpose**:
The role of the Social Media Coordinator is to support the Content Manager and Content team in the management and production of content across all of Pinnacle’s social media platforms, including X, YouTube, Facebook, Instagram, TikTok, and LinkedIn, with the goal of acquiring new players and retaining existing ones. This role also involves managing content on Pinnacle’s Betting Resources page and tracking content performance metrics in order to improve the growth of Pinnacle’s social media platforms and website.

**Essential Job Functions / Main Duties**
- Manage and post content on Pinnacle’s social media accounts, focusing on global sports (soccer, tennis, MMA, etc.) and the major North American sports leagues (NFL, NBA, MLB, and NHL) - with the goal of acquiring new players and retaining existing ones
- Create and edit compelling short and long-form video content for Pinnacle’s social media channels and website, leveraging content from Pinnacle’s podcasts, Pinnacle’s content partnerships and fair-use social media videos (original video creation is also encouraged)
- Manage the production of the Pinnacle Podcast (planning, recording, editing, and publishing)
- Strategize and execute both organic and paid campaigns to drive specific business objectives
- Proactively identify and recommend new opportunities, trends, and technologies in social media to keep the brand ahead of the curve, such as the utilization of AI tools
- Curate user-generated content and leverage it to enhance brand authenticity and engagement
- Engage with our online community to build brand loyalty - monitor and respond to comments, messages, and mentions across Pinnacle’s social media channels
- Create graphics, such as YouTube thumbnails and other social media assets for YouTube, X, Instagram, Facebook, TikTok and LinkedIn (work with Design team when needed)
- Work closely with cross-functional teams, including Design, CRM, and Localization to ensure consistent messaging and branding across all channels
- Track content performance metrics to measure the effectiveness of campaigns and strategies with the purpose of finding ways to constantly improve our content - provide these reports on KPIs to the Content Manager
- Support specific requests from Country Managers for localized social media assets
- Manage the production of video content on Pinnacle’s website, including podcasts and videos from external contributors

**Knowledge & Qualifications**:

- A minimum of 2-3 years’ experience in creating and publishing content on social media for a reputable brand, preferably within the iGaming industry
- Experienced in all aspects of social media content creation (writing engaging copy, creating graphics, video editing, building a content calendar, etc.)
- Proficient in the Adobe Creative Suite (Especially Premiere Pro and Photoshop)
- Experienced with content management on CMS platforms
- Excellent knowledge of sports betting and various casino games
- Excellent knowledge of the sports betting industry and the latest social media trend

**Skills & Experience**:

- Excellent editorial skills and experience with creating engaging content on all the major social media platforms (X, YouTube, Instagram, TikTok, Facebook, LinkedIn, etc.)
- Excellent organizational skills to plan out social media content weeks and months in advance
- Excellent video and photo editing skills
- Ability to adapt content for specific platforms
- Basic HTML editing skills and CMS authoring

**Job Types**: Full-time, Permanent

**Benefits**:

- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- Vision care
- Wellness program

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Work Location: Hybrid remote in Toronto, ON



  • Toronto, Canada Dental Office Bloor West Village Full time

    '''Duties''' - Develop and implement social media strategies to increase brand awareness and engagement - Create and curate engaging content for social media platforms, including text, image, and video content - Monitor social media channels for customer inquiries, comments, and feedback, and respond in a timely manner - Collaborate with cross-functional...


  • Toronto, Canada West End Women's Health Full time

    '''Duties''' This job combines office administration work with marketing and social media marketing. We are seeking a talented and creative Social Media Coordinator to join our team. As a Social Media Coordinator, you will be responsible for managing and executing our social media strategy. You will work closely with the marketing team to develop engaging...


  • Toronto, Canada Healthpreneur Full time

    **Role** Healthpreneur® is seeking an enthusiastic and driven Social Media Coordinator. As a Social Media Coordinator, you will work closely with the content manager and play a crucial role in supporting our social media marketing efforts across various platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok. You will be responsible for...

  • Social Media Coordinator

    Found in: Talent CA C2 - 7 days ago


    Toronto, Canada Apex Time Solutions Full time

    Position Summary: The ideal candidate, is passionate about understanding and leveraging social media, and has an intuitive sense of what will resonate with ATS audiences. The Social Media Coordinator will also engage in internal activity by driving employee engagement and adoption of social media platforms and activities to help drive external brand...


  • Toronto, Canada CPAC Full time

    The CPAC Festival is celebration of the fusion of music and food. The festival celebrates multiculturalism by bringing the Caribbean Community together with its rich history and diverse culture. It continues to draw audiences mainly from across Canada and the USA while being the longest running Food and Music festival in North America. **This role is a...


  • Toronto, Canada Vive Fitness 247 Full time

    Social Media Marketing Coordinator Job Purpose: Combines marketing and social media management to create and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. Implements plans with Management team members to create innovative social...

  • Media Coordinator

    2 weeks ago


    Toronto, Canada Dentsu Media Full time

    **Job Description**: The Media Planning Coordinator is essential for the day-to-day tactical management of communications planning process. The Media Planning Coordinator is expected to have knowledge of the media landscape in Canada. The Media Planning Coordinator is expected to be an active participant on their client accounts and actively contribute ideas...


  • Toronto, Canada Information and Privacy Commissioner of Ontario Full time

    **City**:Toronto **Job Term**:1 Permanent **Salary**:$70,119.00 - $101,036.00 Per Year **Job ID**:197417 The IPC is looking for a creative and experienced social media innovator to lead our growing, dynamic social media program. Our Social Media Coordinator will be involved in developing strategy, maintaining our complex and high-volume social media...

  • Media Coordinator

    6 days ago


    Toronto, Canada Dentsu Media Full time

    Company Description We are Dentsu. We innovate the way brands are built. That means we do things differently so they’re better than before. In this way, we make our clients’ most important marketing assets—their brands—win in a changing world. Dentsu is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and...

  • Social Media Coordinator

    Found in: Talent CA C2 - 7 days ago


    Toronto, Canada MT Talent Full time

    Social Media Coordinator Industry : Hospitality Location : Greater Toronto Area About the Role : Join our client's marketing team as a Social Media Specialist, you will be responsible for creating, managing, and executing the company's social media strategy to increase brand awareness, engagement, and sales.  What You Will Do: Foster...

  • Media Coordinator

    6 days ago


    Toronto, Canada Kingstar Media Full time

    **Job Title** Media Coordinator (Parental Leave cover, contract) **Duration of contract** 6-9 months with possibility of extension **Reports to** Senior Media Manager **Location** Toronto, ON **(hybrid work model, minimum 1 day in the office per week)** **Deadline** Ongoing recruitment **Start date** **ASAP** **Background** Canada’s fastest...


  • Toronto, Canada Salvation Army Toronto Grace Health Care Centre Full time

    **TORONTO GRACE HEALTH CENTRE**: **Fundraising & Social Media Coordinator** The Toronto Grace Health Centre (TGHC) provides, specialized care to those individuals who require Complex Continuing Care, Post-Acute Care Rehabilitation, Transitional care and Palliative Care services. The care and services provided at TGHC help facilitate the patient flow through...

  • Senior Social Media Coordinator

    Found in: Talent CA C2 - 1 week ago


    Toronto, Canada Tag Full time

    The Sr. Social Media Coordinator is responsible for supporting the effective execution of key organic social media activities across top social platforms, planning and analytics for a dedicated client program across the US market.

  • Social & Digital Media Coordinator

    Found in: Jooble CA O C2 - 7 days ago


    Toronto, ON, Canada New Brunswick Bible Institute Full time

    The Friends of Israel Gospel Ministry (FOI) is a worldwide evangelical ministry proclaiming biblical truth about Israel and the Messiah while bringing physical and spiritual comfort to the Jewish people. Reporting to the Office Manager, the Digital Media Coordinator is responsible for the creation and coordination of our growing media content and the...


  • Toronto, Canada Post City Magazines Inc. Full time

    Streets of Toronto (SOT) is currently looking for an Associate Social Media Coordinator. This position would entail helping scale and maintain all our social media accounts by sourcing and pushing daily content, scheduling posts and monitoring SOT’s social presence. In addition to these content targets, the person tasked with managing these accounts would...


  • Toronto, Canada Kingstar Media Full time

    **Job Title** Media Database Coordinator **Location** Toronto, ON **(hybrid work model)** **Deadline** February 9th, 2024 **Background** Canada’s fastest growing full-service Performance Marketing Agency, located in Toronto’s historic Distillery District, is looking to fill a full time Media Coordinator role. This role will allow an individual to...


  • Toronto, Canada Accessible Media Inc. Full time

    **Media Asset Coordinator** Accessible Media Inc. (AMI) is a not-for-profit media company that entertains, informs, and empowers Canadians who are blind or partially sighted. Operating three broadcast services, AMI-tv and AMI-audio in English and AMI-télé in French, AMI’s vision is to establish and support a voice for Canadians with disabilities,...


  • Toronto, Canada Hotel X Toronto Full time

    **Job Summary** Under the guidance of the Director of Marketing & Revenue, the Social Media Content & Design Coordinator will administer our social media accounts. Creating original content, managing posts, and responding to followers is critical to achieving each of our brands’ marketing goals. For those who are up-to-date on the latest social media...


  • Toronto, Canada MB Realty Advisors Canada Inc. Full time

    MB Realty Advisors Canada Inc. is a Real Estate Development Advisory Company with over 40 years of expertise in sales & marketing, land acquisitions and joint ventures with the belief that any project at any stage of progress can be successful. Currently we are seeking a highly motivated individual to join our team as our Social Media Coordinator. We value...

  • Social Media

    Found in: Appcast CA A2 P - 1 week ago


    Toronto, Canada Latte Booth Full time

    Latte Booth Position Title: Social Media & Sustainability CoordinatorLocation: Toronto - On-site About Us:Founded in 2015, Latte Booth is a Mobile espresso bar company dedicated to elevating the coffee experience through creativity, innovation, and organizational engagement. Our mission is to craft unforgettable moments fueled by exceptional coffee and...