Product Manager, Consumer Platforms

3 weeks ago

Ontario, Canada LifeLabs Full time

LifeLabs is the largest community diagnostics laboratory in Canada, serving the healthcare needs of Canadians for over 50 years. Our team members are truly centred around our customers, and we know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us.

Consistently named one of Canada's Best Employers by Forbes, LifeLabs has also been recognized for having an award-winning Mental Health Program from Benefits Canada. The passion and commitment of over 6,000 diverse and innovative team members unites and motivates us to ensure our customers receive high quality tests and results that they can trust. Agile, customer-centred, caring and teamwork: we live these values every day in what we do to support our customers and healthcare providers, driving forward our vision of _empowering a healthier you_.

**Purpose of the Role**:We are looking for a Product Manager at LifeLabs who is excited to play a crucial role in shaping the future of consumer platforms in the healthcare industry. Reporting to the Senior Product Manager, Consumer Platforms, this role offers a unique opportunity to own high-visibility projects that are pivotal to LifeLabs’ growth and market presence.

**_
This is a Full Time Temporary role for 12months based in either ON/BC._**

**Core Accountabilities**

**Lead the project team through the product lifecycle, successfully migrating legacy systems onto a new modernized platform**
- Define user personas and user journeys, advocating for an intuitive user experience.
- Collaborate with Service Design to co-create wireframes that visually represent product features, ensuring alignment with user needs, business goals, and technical feasibility.
- Write detailed acceptance criteria for all features, clearly defining the expected behavior and success conditions. These criteria guide development, testing, and ensure the quality of delivered features.
- Lead cross-functional project team through the planning and execution of the migration effort. Monitor progress, address roadblocks, and make adjustments as needed.
- Ensure a seamless migration of existing features and data to the new platform while minimizing disruptions for users.
- Evaluate technical requirements, scalability, and security considerations for the new platform.
- Conduct thorough testing and quality assurance to guarantee the stability and functionality of the new platform.
- Provide ongoing support and troubleshooting post-implementation to address any issues that may arise.

**Make it easy to choose LifeLabs by developing a feature pipeline that addresses pain points in the customer journey**
- Gather insights from usage data, user feedback, market research, and competitive analysis to identify gaps and opportunities for new feature development.
- Prioritize feature ideas based on strategic alignment, user impact, and feasibility.
- Work closely with designers and developers to conceptualize, prototype, and iterate on new features.
- Conduct user testing and feedback sessions to validate new feature concepts and iterate on designs before implementation.

**Leverage growth hacking techniques to enhance the active user base by increasing reach, engagement, & retention**
- Develop and execute user acquisition strategies to attract new users to the platform.
- Analyze user behavior and feedback to identify opportunities for enhancing user engagement and retention.
- Collaborate with marketing and sales teams to implement targeted campaigns and promotions to drive user growth.
- Establish strategic partnerships with relevant organizations or platforms to expand the reach of the platform.

**Define the monetization strategy for the platform and/or identify opportunities to grow EBITDA**
- Conduct market research and analysis to identify potential monetization opportunities aligned with user needs and market trends.
- Define pricing strategies and models for new features, considering factors such as value proposition and competitive landscape.
- Work closely with the development team to prioritize and implement monetization features effectively.
- Monitor and analyze key metrics to evaluate the performance and profitability of monetization features, iterating as necessary.

**Qualifications and Skills**
- University Degree
- 5+ years in product management, development, or digital strategy roles within the technology industry
- Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM, Certified Scrum Product Owner (CSPO) or similar certifications are an asset, but not mandatory
- Experienced in delivering multi-million dollar Capex projects
- Go-to-market and launch management experience
- Entrepreneurial mindset that challenges the status quo and is not easily demotivated or set back by legacy system constraints
- Demonstrates customer-centric critical thinking that prevents churn for subscription/recurring revenue clients
- Agile problem-solvi

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