Bus 414 (Management of Promotion) - Fall 2023

2 weeks ago


Regina, Canada University of Regina Full time

Faculty/Department Faculty of Business Administration Unit Business Admin-Other Employee Group URFA CUPE 5791 Job Family Category Sessional Number of Vacancies 1 Position Summary

This course addresses the art of designing a strategic communications plan that integrates all aspects of the promotional mix. Advertising, public relations, digital media, word of mouth, direct marketing, and sales promotion are all part of the analysis and discussion. Creative messaging and media planning are explored to maximize effective and efficient use of company resources in reaching the intended target audience.

Position Requirements

Physical Demands Pay Grade Faculty Sessional Salary Range As per URFA Collective Agreement Status Term Work Hours

Classes will be held on Mondays and Wednesdays from 2:30 pm to 3:45 pm. The instructor will teach this course in person on campus.

Duration (if Term/Temporary) Fall 2023 Full-Time/Part-Time Other Preference Posting Target Posting

Additional Information

**Contact Information**
- If you require further information regarding this competition, please contact:**Job Open Date**
- 06/13/2023**Job Close Date**
- 06/26/2023**Open Until Filled**
- No**Special Application Instructions**Diversity Statement**Competition Number**
- 20231639SS



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