Brand Marketing Specialist

2 months ago

Etobicoke, Canada L. H. Gray & Son Ltd. Full time

L.H. Gray & Son Limited, better known as Gray Ridge Eggs in Ontario, was started in 1934, in Ridgetown, Ontario, by Lyle and Ina Gray. Today, their son, Bill Gray carries on the family tradition. Gray Ridge Egg Farms is one of the largest graders of farm fresh eggs in Ontario and is proud to display the Foodland Ontario logo on its products. In Western Canada, L.H. Gray & Son is an operating partner of Golden Valley Foods, an egg market leader in B.C. with a state-of-the-art egg grading facility in Abbotsford. Sparks Eggs, a major player on the Alberta egg grading scene is the most recent addition the L.H. Gray & Son family. L.H. Gray & Son is also a founding member of National Egg Inc., a Canadian marketing cooperative that brings local specialty eggs to market across Canada under the GoldEgg/JauneDoré brand. L.H. Gray & Son Limited is not just shell eggs. Holdings in Global Egg Corporation/EggSolutions in Toronto and Elmira, Ontario, and in Perth County Ingredients in St. Mary’s, Ontario, allows L.H. Gray & Son to play in the egg processing space, impacting food service and industrial food production markets. We hope you'll join our amazing team in keeping Canada fed safely

**POSITION OVERVIEW**

The Brand Marketing Specialist’s duties include developing brand strategies, managing brand activities, coordinating corporate communications and PR campaigns, and maintaining good stakeholder relations.

**CORE COMPETENCIES**
- Self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
- Ability to think critically and problem solve
- Superior communication (oral & written) skills. French is an asset
- Positive attitude and outgoing personality, with the ability to engage and interact with internal and external stakeholders

**RESPONSIBILITIES**

**Brand Management**
- Work collaboratively as part of Marketing Team to develop brand marketing strategy
- Manage execution of brand marketing plans
- Manage communication of marketing campaigns to internal and external stakeholders
- Manage POS and packaging development with asset creators
- Source and manage promotional items
- Coordinate brand and corporate events (ex. tradeshows)

**PR & Communications**
- Manage brand PR campaigns
- Manage internal and external corporate communications

**Market Research and Analytics**
- Analyze and report on the performance of all marketing activity against plan
- Assist in gathering and analyzing market research
- Prepare marketing activity reports for sales teams
- Track industry trends and provide recommendations during marketing strategy sessions
- Assist in sku rationalization processes

**Marketing Administration**
- Maintain marketing and tradeshow activity calendars
- Maintain shared archives of marketing resources such as POS materials, packaging and tradeshow assets
- Manage item set up on customer portals and ECC Net/GS1
- Process marketing invoices and track marketing spending

**EDUCATION, EXPERIENCE AND SKILLS**
- Degree, diploma, or certification in Marketing and/or Business
- 3-6 years marketing experience, including expertise in Brand Management and PR/communications, with a creative mindset
- Strong computer skills, with excellent knowledge of Microsoft Office and Google Workplace
- Exceptional organization skills and ability to coordinate multiple projects within tight timelines
- Demonstrated analytical skills, with experience in KPI and ROI tracking, reporting and analytics

**Job Types**: Full-time, Permanent

**Salary**: $75,000.00-$85,000.00 per year

**Benefits**:

- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- Paid time off
- RRSP match
- Vision care
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 5 years (preferred)

Work Location: Hybrid remote in Etobicoke, ON M8Z 4Y4

Application deadline: 2023-05-20
Expected start date: 2023-05-29

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