Digital Marketing Specialist

**Digital Marketing Specialist**

At Simplicity Air Ltd., we operate in a unique space: manufacturing, installing, and servicing air conditioning, heating, and idle reduction technologies for heavy equipment, agriculture, specialty, work-truck, and off-road vehicle markets. We have achieved recognition as a market leader, providing simple solutions to complex vehicle environmental and climate challenges.

Simplicity Air Ltd has an immediate opening for a Digital Marketing Specialist. We are looking for experienced people who want to find a challenging and rewarding role where they learn something new daily and impact the company. We want long-term passionate people who enjoy their work as much as we do. We develop our products to make a difference in our unique space.

This opportunity is suited for someone with a great deal of experience with website management, collecting and editing content such as photos, videos, and social media, comfortable working independently or in a team environment but always taking a disciplined and forthright approach to showcasing the products in the most prestigious ways. Our working environment is fast paced, with many products to promote and a continually growing range of products and services.

In our small and elite team, your role will make a big difference and significantly impact the promotion of our products and services.

**Job Duties**
- Creative development of online content and copywriting
- Actively participate in overall digital marketing strategy
- Photograph and categorize all products
- Assist in the design of a product catalogue
- Support current branding and evolution of brand creative
- Develop and maintain online marketing strategies
- Support the development of all Simplicity Air Ltd marketing strategies
- Contribute to the overall brand voice of Simplicity Air Ltd
- Take part in search engine optimization (SEO) tasks, including keyword research, on-page website optimization, link building, and other off-page optimizations
- Assist in the creation of internal and external company communications
- Prepare marketing materials for marketing-related events
- Assist in the conceptualization and creation of organizational marketing campaigns
- Participate in market research to identify current market trends
- Maintain the professional competence, knowledge, and skills necessary for the satisfactory performance of all assigned responsibilities
- Ensure the delivery of projects within schedules and timelines
- Promote the organization's mission, vision, and values internally and externally

**Experience and Qualifications**
- Post-Secondary education in Marketing or Multi-Media Design
- Experience with various social media platforms (creating, posting, and scheduling content) and their associated business suites
- Understanding of social and marketing metrics and their functions
- Proven experience with digital photography and processing, with a preference for product photography
- Knowledge of graphic design for print, video, and social media
- Comfortable working as a team collaborator and working solo as a project leader
- A background in industrial marketing is preferred
- Experience working within an industrial or manufacturing setting is ideal
- A perpetual learner who shows adaptability and continual growth
- Experience with website design and development, utilizing WordPress framework with associated plug-ins
- A background in digital media, including video capture and editing
- Familiar with a Customer Relationship Management platform, preferably ZOHO CRM

**Salary**: $52,054.58-$57,173.46 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Schedule:

- Monday to Friday
- No weekends

Ability to commute/relocate:

- Hagersville, ON: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- social media platforms: 2 years (required)
- social and marketing metrics: 1 year (required)
- digital photography and processing: 2 years (required)
- graphic design for print, video, and social media: 1 year (required)
- website design and development: 2 years (required)

Work Location: One location