Copywriter

7 months ago

Toronto, Canada Maple Full time

**ABOUT MAPLE**

Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers.

We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies.

We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: LinkedIn's Top 10 Startups, Deloitte Canada’s Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s Most Impactful Companies.

**THE POSITION**

Collaborating closely with stakeholders from Communications, Product Marketing, Growth Marketing, and Business Development, you will distill creative briefs to ensure alignment on objectives and core messages. As a Copywriter, you will be accountable for quickly and accurately turning around high-quality, meaningful copy that not only meets brand and editorial standards but also significantly contributes to the company's growth and scalability. Moreover, you'll stay updated on emerging industry trends, conduct competitive analysis, and uphold brand editorial guidelines, accessibility standards, and regulatory requirements.

**Critical to success in this role** will be your ability to communicate concepts and ideas through short-form formats that are aligned to a broader content strategy and reflect brand personality and voice. You are an exceptional communicator, writing in a clear, concise, and convincing manner. You are confident in presenting and expressing your creative thinking and are experienced in managing stakeholder feedback and expectations. You have a proven ability to manage project intake of copy-related requests, manage timelines and ensure all key milestones are met, anticipate and manage any potential blockers, and proactively find solutions across lo-fi concept development, production and delivery phases.

**_
Note: a healthcare background is not required for this position, however, it’s an asset._**

**12-18 MONTH DELIVERABLES**

To realize the company’s growth mandate, within the first 90 days, you will develop a deep understanding of our product, business, cross-team and cross-functional processes to champion a customer-first approach to understanding our customer journeys across B2B, B2I, and B2C to optimize customer-facing copy at all touchpoints. You will collaborate with the Copy Lead to develop strong stewardship of the brand voice and editorial guidelines. You will focus on testing and iterating short-form copy across multiple touchpoints, including in-app and web copy, demand gen and sales enablement.

In the next 12 to 18 months, you will focus on scaling and increasing velocity and consistently deliver a results-driven and emotive copy to drive intended business results. You will leverage insights gained to refine and optimize our customer-facing communications to ensure alignment and coherence in messaging across all touchpoints. Through rigorous testing and iteration, you will continuously enhance the effectiveness of our short-form copy, refining it to resonate deeply with our diverse audience segments solidifying the company’s position as a leader in the market.

**CANDIDATE PROFILE**:

- They are comfortable using or learning digital tools and platforms, including collaboration tools (Google Workspace, Slack, Figma), content management systems (WordPress) and project management software (Asana). Previous experience working in an agile Sprint environment is an asset.

**Note: All submissions require a cover letter and 2-3 writing samples, including a collection of past work, real and/or speculative.**

**_

**KEY COMPETENCIES**
- Exceptional Writing Skills
- Creative Thinking
- Brand Awareness
- SEO & Digital Content
- Research Skills
- Adaptability
- Communication
- Time Management
- Cross-functional Collaboration

**CULTURE AND ORGANIZATIONAL FIT**

The Maple team is:

- **
Passionate**: We believe deeply in our company’s purpose and what we’re trying to accomplish as a team. We want all colleagues to feel passionate about improving access to high-quality healthcare through the power of technology, and to make a positive impact with the work we do, where we work, and in the community.
- ** Supportive**: We’re a diverse community that recognizes and embraces the individual differences of our people. We have fun coming to work and bringing the best out of each othe

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