Marketing Communications Assistant

6 months ago

Brampton, Canada Algoma University Full time

_**Job Title: Marketing & Communications Assistant**_
- Staff Bargaining Unit_
- **Position Status**:_Temporary, Eight Month Contract, Full-time (35 hours/week)_
- OSSTF_
- **Department**:_Marketing & Communications_
- **Supervision Received**:_Manager, Marketing & Communications_
- **Supervision Exercised**:_Student Assistants (if applicable)_
- **Location**:_Brampton, ON_

**PRIMARY FUNCTIONS**:
A. Promotions/Publication Development 40%
B. Communications 25%
C. Administrative Support/Other Duties 20%
D. Brand Management 15%
**TOTAL 100%**

As a key member of the Marketing & Communications Team, the Marketing & Communications Assistant applies graphic design and marketing/promotions knowledge to assist with the effective and efficient implementation of marketing and communications strategies, which advance the interests of Algoma University to support enrolment growth, brand awareness, and reputation management. Primary responsibilities include assisting with planning and designing promotions/publications, supporting institutional branding, and other administrative support/functions. The position is responsible for prioritizing workflow within the scope of the role to support the overall marketing and communications strategy of the University.

**RESPONSIBILITIES**:
**Promotions/Publication Development (40%)**
- Assist the Marketing and Communications Coordinator with the provision of layout and graphic design for digital and print materials and advertising, to support a range of strategic initiatives within a multi-campus cross-cultural environment.
- Prepare ad space as directed by the Marketing and Communications Coordinator.
- Assist with photography to support the development of promotional materials and other related informational items.
- Coordinate printing and sourcing of promotional materials through external suppliers.
- Assist the Digital Communications Specialist with website content updates.
- Assist with the execution of promotions, as approved by the Manager of Marketing and Communications, to support institutional goals and objectives.

**Communications (25%)**
- Assist the Senior Communications Officer with general internal and external communications-related activities (event support, assistance with content development for media releases, newsletters, etc.).
- Liaise with the University community to collect and disseminate information regarding University events and activities using a variety of media.
- Organize and execute special events and activities as required, both on and off campus, to support strategic priorities.
- Organize photo opportunities as required for University activities.
- Develop content for the University’s social media strategy as it relates to visual media, specifically photography.
- Assist with internal communications activities to support and inform the Algoma U community of University strategic priorities and initiatives.

**Administrative Support/Other Duties (20%)**
- Maintain the department’s shared drive including photo archive and catalogue of promotional materials.
- Adhere to proper proofreading and sign-off procedures for all materials.
- Maintain database of print materials.
- Ensure appropriate photography releases are obtained and on file.
- Other duties as assigned, to support the efficient operations of marketing and communications-related functions of the University.

**Brand Management (15%)**
- Monitor the use of the Algoma U logo and colours across digital and traditional communications platforms, and maintain the University's brand image in all communications.
- Provide advice to ancillary marketing initiatives on the use of the University logo, colours, and brand image.
- Monitor and assist with the management of updates to University signage.

**WORKING CONDITIONS**:
**Physical Effort **_Moderate_
Prolonged periods in front of a computer or standing for events with the occasional need to lift boxes, materials, and equipment

**Physical Environment **_Moderate_
Some exposure to unpleasant/disagreeable conditions. This position requires the occasional use of toxic/hazardous spray adhesives.

**Sensory Attention **_Moderate_
Regular interruptions and daily front-line assistance with an “open-door” workspace, requiring the ability to pause and resume activities. High requirement for attention to detail with respect to proofreading, press proof oversight, technical troubleshooting, and safety precautions.

**Mental Stress **_Moderate_
Consistent multi-tasking required with mínimal support. Occasional irregular hours of work and extended work hours, as per operational requirements. Ability to work efficiently in a high-stress, fast-paced, deadline-driven environment.

**MINIMUM QUALIFICATIONS**
- College Diploma in Graphic Design or a related field, and two (2) years of experience in a marketing, media relations, and/or communications field, or an equivalent combination of education and experience, is required.
- Sound working knowledg

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