Creative Copywriter

4 weeks ago

Montréal, Canada Terfuu Full time

**Dear Builders, Rule-Breakers & Adventurers: WE WANT YOU**

At Terfuu, we believe in co-creating with passionate builders who love building something extraordinary out of nothing, purely driven by the love of our crafts. It all started with a ludicrous question. How can we turn $1 into $3? Through the pursuit of the answer, we've spent $40MM and turned it into $130MM to date, empowering humans, communities and movements throughout our journey.

The Terfuu culture is all about cultivating unique experiences collectively as a superorganism as we face a multitude of challenges together whilst profits are reinvested back into funding exciting projects we love. It's a self-evolving, self-realizing organization that paves the path for others to follow. So, are you ready to step up and step into your element? Walk with us.

Terfuu is recognized in the eCommerce industry as one of the top Performance Advertising Production Lab in the world.

**Why You'll Love This Role**

This is a dynamic and exciting position with great possibilities for personal and career growth. This role is two-fold. Firstly, it involves creative and out-of-the-box thinking. You'll work closely with clients to create strategies for video ads that will help scale their accounts. The other side of this role is crafting scripts and copy for video creative that will live on various paid social media platforms to engage our clients target audience and drive growth.

Your success in this role will be determined by performance metrics, and the ultimate measure of success would be to achieve a viral ad.

**Your Duties & Responsibilities**
- Attending Performance Team calls per account, where ad angles are discussed and data is presented. You will get an idea of what copy is required and report on your progress in these calls. Communication is key in our remote office setting, so these calls will also ensure everyone is on the same page.
- Working alongside our video editors, graphic designers, and media buyers to create winning strategies for our clients.
- Creative ideation and brainstorming with your fellow colleagues.
- Following a strict client approval process and meeting production deadlines.
- Being highly responsive, detail-oriented, and decisive following client reviews of ads.
- Proactively and continually conducting extensive research into social media trends and developments in each client's industry.
- Research demographics, customer journeys, and products thoroughly to understand and create comprehensive consumer personas.
- Understanding different social media platforms and their respective audiences, and writing and editing copy to match those platform/audience needs.
- Strategizing with account leads to develop campaign messaging.
- Writing & editing copy for static and video ads, landing pages, websites, advertorials, etc.
- Optimizing existing copy.
- Analyzing performance data to plan future ads, and showing measured and attributable improvements based on this data over time.
- Being able to spark the desired responses from readers.
- Entertaining and delighting target audiences
- Being a great team player

**What We Expect Of You**
- Be a TikTok fanatic, Instagram expert, and Facebook veteran.
- Have a strong understanding of marketing with an aptitude for consumer psychology - know their fears, beliefs, desires, and dreams. Be able to leverage the language they use. Be able to write with empathy.
- Have extensive knowledge of digital culture and social media trends.
- You have worked with digital marketing agencies and/or eCommerce brands before.
- Be committed to learning about target demographics, ad styles, channels, etc. per account. Understand the user experience and tailor content to the needs and reading capacity of different audiences.
- Be highly organized with strong verbal and written communication skills.
- Be able to prioritize work effectively based on need and demand.
- Be an ambitious self-starter with an entrepreneurial spirit.
- Have knowledge of best SEO practices.
- Have an intuitive knowledge of the tried-and-true direct response principles.
- Have flawless editing & proofreading skills.
- Be willing & eager to collaborate with the larger performance team.
- Multi-tasking is no big deal to you and you can work under pressure whilst adapting quickly to a fast-paced and ever-changing environment.
- You are technically savvy, reliable, and responsible.
- You are absolutely committed to consistently providing top-quality creative work.
- The ability to translate briefs into an understanding of what the client needs.
- A strong sense of ownership, independence and initiative, while being able to collaborate with several other team members.
- Be proactive and able to take full ownership over your area of expertise without waiting for instructions.
- Be confident in bringing new ideas to the table.
- Be a kind and considerate human being.
- Finally, have a true love of copywriting

**What Benefits Await You?**

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