Digital Data Analyst

2 weeks ago

Mississauga, Canada Trillium Health Partners Full time

**Job Description**:
FOUNDATION POSTING | TEMPORARY FULL TIME | DIGITAL DATA ANALYST

**Job ID**:2024-37963

**Position TItle**: Digital Data Analyst

**Status**:Temporary Full-Time **(**1 Year Contract)

**Work Location**: Hybrid work at Trillium Health Partners Foundation office at 2085 Hurontario Street, Missisauga, with occasional work at hospital siyes
- Mississauga, Credit Valley Hospital, and Queensway Health Centre sites.

**Post Date**: June 19th, 2024

**Closing Date**: July 31st, 2024

**___________________________________________________________________**

At **Trillium Health Partners Foundation (THPF),** we envision a future where health care transcends expectations and every member of the community has access to the care they need, when they need it the most.

Our vision is bold**:build a new kind of health care for a healthier community.**

We are the driving force behind **Trillium Health Partners**. Our team is raising money for the hospital so that millions of patients in the West GTA and surrounding communities have access to the care they need. Trillium Health Partners is comprised of Credit Valley Hospital, Mississauga Hospital and Queensway Health Centre and is one of the largest community-based, academically affiliated acute care facilities in Canada serving one of the fastest growing populations in the country. Trillium Health Partners is a teaching hospital affiliated with the University of Toronto and home to the Institute for Better Health, the hospital’s research, and innovation engine. It is also the regional specialist for over 14 programs such as cardiac, cancer, stroke, neurology, mental health and so much more. Our doctors and nurses partner with your local hospital to offer highly complex care.

Our 40+ member team is comprised of exceptional talent, with diverse backgrounds and expertise dedicated to raising the crucial funds needed to address the highest priority needs of our hospital.

We operate with respect, collaboration and a drive for excellence and have already made a massive impact Our fundraising milestones include securing the largest donation ever made to a hospital in Canada by Peter Gilgan and the Peter Gilgan Foundation of $105 million to help build the future home of The Peter Gilgan Mississauga Hospital. We also secured the largest corporate match by Orlando Corporation of $75 million to support development of the new hospital, mental health and research and innovation.

While we love setting records, we are hungry for more and need your help getting there.

Join us to help revolutionize the future of health care in the West GTA.

**The Role**:
The Digital Data Analyst will develop predictive models to anticipate future outcomes and opportunities for the foundation, conducting in-depth analysis of online digital datasets to uncover actionable insights, and communicating findings in clear and concise ways to facilitate informed decision-making with internal stakeholders.

**PRIMARY RESPONSIBILITIES**:

- Assist in measuring the effectiveness of marketing campaigns and initiatives, including customer engagement, acquisition, and conversion rates.
- Collaborate with users to design and implement effective measurement strategies, ensuring that key performance indicators (KPIs) align with business objectives and provide actionable insight.
- Conduct research and competitive analysis to benchmark performance and identify best practices across our various programs.
- Collect data from various digital sources and aggregate to create comprehensive datasets for analysis.
- Implement automated data collection processes using tools such as web scraping scripts or API integrations to streamline data retrieval.
- Establish data pipelines and ETL (Extract, Transform, Load) workflows to efficiently aggregate and process large volumes of digital data.
- Utilize statistical techniques, machine learning algorithms, and data visualization tools to analyse digital data to identify trends, patterns, and correlations within the data to inform decision-making and drive strategic initiatives.
- Conduct segmentation analysis to identify distinct donor segments and work with MarCom to tailor marketing strategies or product offerings accordingly.
- Provide actionable recommendations based on data analysis to drive informed decision-making and strategic initiatives, emphasizing the interpretation of insights to guide organizational goals.
- Evaluate the performance of digital platforms, campaigns, and initiatives based on key metrics and KPIs.
- Conduct A/B testing experiments to evaluate the effectiveness of different website designs, content layouts, or marketing messages.
- Ensure the accuracy, reliability, and integrity of digital data through rigorous data cleansing, validation, and quality assurance processes.
- Adhere to best practices for data governance and compliance with data privacy regulations to protect sensitive information.
- Implement data monitoring and alerting

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