Social Media and Public Relations, Co-op Student

1 week ago

Toronto, Canada Joe Fresh Full time

All referred applicants must first be submitted through Workday by a current Loblaw Colleague._

Founded in 2006, Joe Fresh is a leading source for modern style and accessible design, offering comprehensive lifestyle collections for men, women and children. Joe Fresh delivers quality and compelling value in categories spanning in apparel, accessories, and footwear. Joe Fresh collections are polished and sophisticated, with a focus on essential designs that appeal to a broad range of style-savvy consumers. With more than 350 Joe Fresh departments from coast to coast, the Joe fresh network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness, and inclusivity. We are looking for innovative, hardworking, and collaborative team members for our Joe Fresh team. Join our team in our goal of helping Canadians Live Life Well®.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct - it reinforces what our customers and stakeholders expect of us.

**Summer Work Term Dates**:
**May 6, 2024 - August 23, 2024**

**Social Media and Public Relations Intern**

Essential Style. Exceptional Value. Founded in 2006, Joe Fresh offers accessible, modern design in lifestyle collections for women, men and children. Joe Fresh brings a contemporary point of view to everyday wardrobe favourites full of colour, polish and thoughtful details. In categories spanning apparel, accessories, footwear and beauty, Joe Fresh provides quality and style for the entire family.

**OVERVIEW**:
**RESPONSIBILITLES**
- Assist with social media and PR reporting, with an emphasis on key learnings for future successes. This includes:

- Daily media monitoring and tracking of PR coverage for Joe Fresh
- Weekly socal content, influencer coverage and earned media reporting
- Monthly period reports that analyze data pulled from third-party platforms (Dash Hudson, Cision, MRP)
- Influencer campaign and PR reporting
- Competitor reporting to stay up-to-date on social media trends within the Canadian retail industry
- Support the Social Media Team with executing social media campaigns, including:

- Assist with the content creation across all social media platforms such as Instagram, Facebook, TikTok and Pinterest
- Assist with day-to-day customer service on Instagram (DMs, in-feed post comments)
- Support the Public Relations Specialist with PR initiatives, including:

- Research paid media opportunities
- Draft pitches for core product lines and pitching to Canadian media outlets, including selecting images of new/upcoming product launches to be shared with media on an ongoing basis through Flick
- Create styleouts for broadcast segments that strong brand messaging, including selecting product samples and creating briefs to be shared with broadcast producers
- Assist with influencer/media gifting mailers

**REQUIREMENTS**
- Must be a currently enrolled student in a post-secondary communications or fashion program (or equivalent)
- Must be able to work under tight deadlines in a fast-paced environment
- Strong verbal and written communication skills
- Knowledge and understanding of Microsoft office
- Knowledge and understanding of Adobe Creative Suite (specifically Photoshop and/or Premiere Pro)
- Ability to multi-task
- Previous Social Media/PR experience and/or education is an asset, but not mandatory

**DETAILS**
- Start date: May 2024
- Hours: 9 a.m. to 5 p.m., Monday to Friday (flexible)
- Duration: Minimum 3-4 months (flexible, depending on internship hour requirements)
- Internship is paid
- Location: Hybrid work-from-home and in-office (office is located at 2 Fraser Avenue, Toronto, Ontario)

**How You’ll Succeed**:
At Joe Fresh, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

Joe Fresh recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

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