Creative Director

3 weeks ago

Toronto, Canada Quark Expeditions Full time

Quark is part of the Travelopia group which is one of the world’s leading specialist travel groups providing customers with a diverse range of unique travel experiences. This includes adventure travel, safaris, private jet and polar expeditions, tailor-made luxury holidays, yacht and river boat charter holidays, educational and sporting based school trips, corporate hospitality and sporting event fan travel. Private equity owned by KKR, Travelopia is headquartered in the UK with offices and marine bases all over the world

We are seeking an innovative and dynamic **Creative Director** to own and craft creative strategies that ignite inspirations, spark emotion, and breathe life into the ground-breaking travel experiences we offer our guests

You'll lead our hard-working in-house team of digital and brand designers and copywriters, spearhead creative initiatives, and craft our brand narrative to audiences across every touchpoint. If you’re passionate about crafting unforgettable creative experiences, have a strong background in both digital and traditional mediums, and thrive in a high-performance environment where creativity knows no bounds, this is the opportunity for you

**Creative Strategy Development**
- Lead brainstorming sessions to generate innovative creative concepts for campaigns, projects, and initiatives
- Clearly communicate and present creative concepts internally to various audiences, including collaborators from different departments and senior executives

**Brand Management and Identity**
- Define and maintain comprehensive brand guidelines that outline how the brand should be represented across various channels, including guidelines for logo use, colour palettes, typography, imagery styles, visual identity, as well as writing voice, style, and tone
- Act as guardian of the brand, ensuring consistency across all customer-facing mediums, advertising campaigns, print materials, social media channels, and other brand touchpoints
- Develop compelling brand messaging that successfully communicates our unique value proposition and resonates with the target audience

**Project Management and Execution**
- Act as an in-house agency by partnering with cross-functional collaborators to understand requirements, set delivery expectations, assemble feedback, and deliver on-brand solutions that are aligned with business goals and strategie.
- Lead all aspects of the end-to-end execution of creative projects, ensuring adherence to timelines, and aligning the design and messaging with the creative vision and brand standards
- Own and lead the creative development process, from intake to approval, ensuring clear understanding and adoption of processes across team members
- Lead multiple projects simultaneously while ensuring resources are allocated efficiently and projects are delivered on time

**Team Leadership and Development**
- Lead, mentor, and encourage the creative team of designers and copywriters, fostering a collaborative, encouraging, high-performance environment
- Create an environment that pushes the boundaries of design by providing ongoing feedback and coaching to continuously develop creative abilities
- Confirmed experience in a similar creative leadership role, including design, copywriting, brand narrative
- Ability to bring original thinking and creative concepts to life that spark emotion; not just breathtaking images or styling that are solely aesthetically pleasing
- Design proficiency in Adobe Creative Suite, Figma, InDesign, and other design software; video experience is an asset
- Copywriting direction experience, including developing tone of voice for customer-facing brands

**What’s next?**

We believe people are happier and perform best when they are able to be their true self, and that diverse teams deliver better results.

Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions

Travelopia is committed to ensuring a work environment that is open, accessible, and inclusive, removing barriers for all individuals. If you require accommodations/additional support to participate in the recruitment and selection process, kindly inform us. Our hiring team will work with you to provide suitable accommodations/additional in a timely and confidential manner. Information received will be handled with the utmost discretion.

LI-HYBRID #LI-WF

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