Marketing Officer

2 weeks ago

Vancouver, Canada Emily Carr University of Art + Design Full time

**Job Title**
- Marketing Officer**Permanent Full-Time Position**

**8:30am to 4:30pm / Monday to Friday**
**(Hybrid + Flexible Work Options Available)**

**Pay Grade L ($70,652 to $75,621 per annum)**

Merging studio practice, research and critical theory in a collaborative environment, Emily Carr University encourages experimentation at the intersections of art, design, media and technology. We’re ranked as the top university in Canada to study art and design, and 24th in the world. We have 1,800 graduate and undergraduate students, with thousands more taking workshops, certificate programs and individual courses. Our faculty, staff and alumni are recognized as outstanding creators and leaders who advance the social, cultural and economic health of society. You can learn more about Emily Carr University at ecuad.ca/about.- As the Marketing Officer you will work alongside a small, collaborative team to create and execute leading-edge marketing campaigns for Emily Carr University of Art + Design, with an emphasis on digital marketing, to build the university’s reputation, increase brand recognition and awareness, support revenue generation, strengthen student enrolment, and promote community engagement, in alignment with the university’s strategic plan.
- **Benefits of Joining the Emily Carr community**:

- Enrollment in a comprehensive benefits package, including Dental Coverage, Extended Health, Disability Coverage and Life Insurance.
- Membership in the Municipal Pension Plan.
- Access to personalized telecommuting options.
- Competitive Vacation and Professional Development benefits.

**Typical Duties Include**:

- Consults with various internal partners to understand their business needs and objectives and develops creative marketing strategies to find solutions and achieve results.
- Builds and maintains relationships with external partners including marketing agencies, media representatives, industry partners, vendors and other like-minded organizations, to develop and implement marketing strategies, negotiate services and contracts, and promote sponsorships or partnerships.
- Develops and implements strategies to enhance the university’s brand reputation and awareness, build audiences, increase engagement, and strengthen student enrolment.
- Collaborates with other members of the communications and marketing department on a variety of integrated communications and marketing campaigns and initiatives, including content strategy, social media strategy and visual design strategy.
- Develops and t manages the strategy and content for paid, earned and owned digital marketing channels while ensuring coordination across tactics and campaigns.
- Utilizes project management skills and tools to develop critical paths/workback schedules, manage project timelines and budgets and ensure clear communication with partners and collaborators from start through completion.
- Defines key performance indicators and measures, analyzes and reports on data-driven marketing efforts.
- Contributes to optimizing online properties (website, landing pages, and social media channels) for SEO and UX.
- Writes, edits and proofreads written content including content marketing articles, reports, student recruitment brochures, web content, print and digital advertisements, and other digital assets as directed.
- Supports the Director, Marketing + Digital Strategy on developing and executing a comprehensive annual marketing plan that helps the university meet its recruitment, reputation and public engagement goals.
- Stays on top of emerging trends relevant to our target audiences and makes recommendations to optimize/update/enhance the university’s marketing practices and procedures for continuous improvement.
- Serves as a resource to other departments, providing advice and training when appropriate.
- Supervises day to day work of external agencies, contractors and student staff, as needed.
- Performs other related duties as required.

**Required Qualifications**
- Bachelor’s Degree in communications, marketing, journalism or a related field.
- Minimum three to five years of relevant professional experience.
- Or an equivalent combination of education and experience.
- Experience leading and evaluating successful data-driven marketing campaigns.
- Experience creating engaging content and distributing it across multiple platforms.
- Experience managing advertising programs and campaigns with traditional and digital media including Google, Meta, print and broadcast media.
- Strong creative copy writing abilities and experience with crafting content for the web, social media and digital platforms.
- Experience with account management and project management.
- Experience with community building and developing and supporting internal ecosystems.
- Familiarity with A/B testing, landing page optimization and lead generation techniques; content strategy and UX experience is considered an asset.
- Experience working in the arts

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