Digital Marketing Coordinator

3 weeks ago

Welland, Canada Billyard Insurance Group Inc Full time

**Digital Marketing Coordinator**:
hybrid

38 East Main Street, Welland, Ontario, Canada, L3B 3W3

full-time. March 14, 2024

Description

Billyard Insurance Group (BIG) is a leading force in the insurance industry, committed to attracting the best insurance professionals and equipping them with cutting-edge technology, tools, and unwavering support to thrive in today's dynamic insurance landscape. With a strong presence and continuous growth, we boast over 80 locations across Canada. Our dedication to excellence has earned us prestigious recognition, including being featured on Insurance Business Canada's esteemed Top Brokerages list for the past three years and securing a spot as one of Canada's Top Growing Companies in the renowned Globe and Mail's Report on Business. At Billyard Insurance Group, our mission is clear: to establish a nationally recognized insurance brokerage brand that empowers brokers and leads the digital insurance revolution.

**What does the Digital Marketing Coordinator do?**
- Conduct continuous analysis of digital leads and online advertising efforts to extract insights and report on key performance indicators (KPIs).
- Develop and optimize the customer journey including all prospective, nurturing, and retention touchpoints e.g. quote journey, cross-sell, win-back.
- Manage relationships with external agency partners to design and implement Google, Instagram, and Facebook ad campaigns.
- Implement testing procedures for search engine optimization (SEO), keyword effectiveness, and webpage speed utilizing Google Search Console, Google Tag Manager, PageSpeed Insights, and SEMrush as needed.
- Establish and maintain Google Business Profile accounts for new branches, ensuring accurate and up-to-date information.

**Does this sound like you?**
- Google Marketing Platform (Tag Manager, Data Studio, Analytics & Search Console) - Ability to effectively use “Google Marketing Platform” to analyze the success of marketing efforts and to better understand webpage users.
- Digital Ads - Ability to effectively understand ad platforms to monitor performance and produce reports.
- Google Business Profile - Ability to effectively use “Google Business Profile” to set up new BIG branch accounts and monitor information accuracy.
- SEO Tools - Ability to successfully utilize “SEMrush” or other SEO tools to support market research.
- Data Mining Software - Ability to effectively use data mining software, such as “Google Analytics”, to track and report on BIG traffic.

**Qualifications**
- A university degree in a relevant field i.e. marketing, business administration, data analytics
- Insurance industry experience an asset

**What We Offer**
- People-focused company culture
- Comprehensive benefits including medical, vision, dental, and Employee Assistance Program (EAP)
- 3 weeks’ vacation in year 1, 4 weeks in year 2 Birthday day off

**Target Hiring Range**: $52,500 - $58,500*
- Please be aware that the actual starting salary is determined by assessing related experience and qualifications. Subsequent increases will also be influenced by tenure with the company and individual performance._

**Our Commitment to Diversity, Inclusion and Belonging**

Billyard Insurance Group is committed to building a transparent environment where everyone feels heard, welcomed, and included. We believe Diversity, Inclusion, and Belonging are fundamental in our vision to be the leading insurance platform in Canada. BIG is a proud, equal-opportunity workplace that is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

**Our Commitment to Accessibility

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