Team Lead, Demand Generation North America

1 week ago

Calgary, Canada SMART Technologies Full time

**Purpose of the position**

SMART’s mission is to provide simple, intuitive, and connected solutions to help our customers** Inspire Greatness** in themselves, and the students, colleagues, and teams with whom they interact.

To support us in this mission, we are looking for a Team Lead to lead our established Demand Generation team in North America. Reporting to the Manager, Demand Generation, the Team Lead, Demand Generation North America, leads a team that drives demand for SMART solutions primarily in Canada and the USA.

**Your contributions would include**:

- Own and lead SMART’s North American Demand Generation efforts, ensuring consistency and reliability of outputs and initiatives.
- Partner across all of the Learn, Buy, Adopt and Customer Success teams to streamline processes and offerings that support shared internal and external customers.
- Maximize the value of SMART’s leadership position in education to drive new market entries, penetrating new segments and the sale of complementary products
- Embody a deep understanding of our product and industry competitors as well as the journey and needs of our customers
- Use innovative nurturing strategies and tactics to help SMART thrive in new and expanding markets
- Promote and encourage the retention and growth of current customers by leveraging principles of positive demand generation
- Continuously develop new strategies to increase customer engagement and optimize conversion rates
- Lead the go to market plan for market segments across North America
- Lead the NA Demand Generation team in building and optimizing account-based marketing programs and develop compelling content aligned with messaging and mapped to personas and buyer stages to generate qualified opportunities.
- Maintain close contact with the external marketing community to look for new and innovative demand generation concepts and ideas
- Manage the North American demand generation budget and regularly monitor performance of the marketing mix to test and optimize.
- Effectively use leadership best practices to engage, motivate, develop and Inspire Greatness within your team.

**Your qualifications would include**:

- A minimum of 7 years’ experience as a marketing professional with a minimum of 3 years at the manager or team lead level
- Excellent written and oral communication skills
- Exceptional organizational and priority management skills
- Experience in global business, technology, education and B2B are preferred
- Ability to develop productive and meaningful cross functional relationships
- Expert understanding of proven Demand Generation methods
- Driven by challenge and a desire to work collaboratively to succeed collectively
- Naturally curious with a penchant for “thinking big”
- Empathetic to customer needs and helping others meet their goals
- Knowledge and understanding of industry tech, i.e. HubSpot
- Demonstrated track record of creating valuable conversions from targeted demand generation efforts

**Why you will love it at SMART**:

- Working with highly passionate and engaged colleagues from all over the globe
- Meaningful work that impacts the lives of students, teachers, and professionals everyday
- We are Connected. Relationships are at the centre of our organization and the reason for our success
- We enthusiastically focus our energies on helping our customers succeed
- An experienced and supportive leadership team that thinks “Change the World” big
- Culture that embraces a Growth Mindset and Pride of Ownership
- Abundant opportunities for career growth, development, and recognition
- Hybrid, flexible work environment and generous paid time off plan
- Competitive salary and holistic benefits program including company RRSP contributions and Employee Family Assistance Plan

LI-SM1 #LI-HYBRID

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